Creating content that is helpful and provides a good page experience is crucial for success on Google Search. Recently, Google has updated its guidance on page experience and streamlined the information available to site owners. In this article, we'll explain the role of page experience in creating helpful content and what you need to know…
Are you struggling to get your blog post to rank higher in search engine results? You're not alone. Even with quality content, it can be challenging to get noticed by search engines. But fear not, there are steps you can take to improve your search engine rankings and get the visibility your content deserves.
Why…
As Google continues to refine its search algorithms through core updates, it's essential for website owners to stay informed and adapt their strategies to maintain or improve their rankings. In this article, we've compiled a comprehensive list of 30 actionable tips to help you navigate the challenges of a core update and boost your Google…
Our presence on social networks makes us very vulnerable to criticism, both good and bad comments, the latter is largely the most visible so we must manage these discontents to turn them into something positive and in favour of our brand to change the momentary bad image generated on social networks and the Internet.
Social…
The benefits of social listening in social media marketing
Many companies are interested in knowing how their brand, product or service is being talked about. Whether they have good or bad reviews, whether they are doing their job well, whether their customers really like them, and whether they really capture the attention of leads and…
International SEO has become increasingly important for businesses looking to expand their reach across borders. It involves optimizing your website to rank in search engines for different languages and countries. One crucial element of international SEO is the use of hreflang tags. In this article, we'll explore what hreflang tags are and why they are…
Content Velocity: The Key to Standing Out in Today's Digital Landscape for Small and Medium-Sized Businesses
In today's digital landscape, businesses need to create and distribute content at a high velocity to stay competitive. Content velocity refers to the speed and frequency at which a company produces and shares content, including articles, videos, social media…
TikTok has taken the world by storm and will have 834.3 million monthly users worldwide in 2023, according to Insider Intelligence's forecast. Brands have quickly realized the app's potential and are using it to market their products and services. In addition to the usual marketing tactics, TikTok advertising can help increase a brand's impact on…
In the constantly changing world of marketing, artificial intelligence (AI) has stepped up as a real game-changer. Its incredible journey into many industries has been truly amazing, and marketing is definitely not left behind. The influence of AI on marketing has been huge, particularly in search engine optimisation (SEO) and marketing strategy. In this article,…
How to Create an Engaging FAQ Section using Keyword Research and Google Search Console
A frequently asked questions (FAQ) section can be a valuable addition to your website, providing users with the information they need while reducing the workload on your support team. However, creating an effective FAQ section requires more than just listing some…
Competitor analysis is the process of identifying and analysing your business's direct and indirect competitors in order to gain insight into their products, services, marketing strategies, and target audience. This information can then be used to make informed decisions about your own business strategy, such as pricing, marketing, and product development.
For small businesses, conducting…
Setting up your Google Analytics 4 (GA4) account correctly is crucial for gaining valuable insights into your website traffic and performance. In this article, we'll walk you through the steps to set up GA4 quickly and accurately.
GA4 Setup Planning
Before setting up GA4, it's essential to plan and determine what data you want to…
