Dealers League

160 articles published

The Ultimate Guide to TikTok Advertising: Types of Ads and How to Set Them Up

Social Media Marketing, TikTok22 March 2023

TikTok has taken the world by storm and will have 834.3 million monthly users worldwide in 2023, according to Insider Intelligence's forecast. Brands have quickly realized the app's potential and are using it to market their products and services. In addition to the usual marketing tactics, TikTok advertising can help increase a brand's impact on…

Transforming Marketing: Exploring the Powerful Partnership of AI and SEO

AI, Digital Marketing, SEO20 March 2023

In the constantly changing world of marketing, artificial intelligence (AI) has stepped up as a real game-changer. Its incredible journey into many industries has been truly amazing, and marketing is definitely not left behind. The influence of AI on marketing has been huge, particularly in search engine optimisation (SEO) and marketing strategy. In this article,…

How to Create an Engaging FAQ Section using Keyword Research

Content Marketing, Guides, SEO17 March 2023

How to Create an Engaging FAQ Section using Keyword Research and Google Search Console A frequently asked questions (FAQ) section can be a valuable addition to your website, providing users with the information they need while reducing the workload on your support team. However, creating an effective FAQ section requires more than just listing some…

How to Conduct a Competitor Analysis for Small Business Owners

Digital Marketing15 March 2023

Competitor analysis is the process of identifying and analysing your business's direct and indirect competitors in order to gain insight into their products, services, marketing strategies, and target audience. This information can then be used to make informed decisions about your own business strategy, such as pricing, marketing, and product development. For small businesses, conducting…

Mastering Google Analytics 4: A Comprehensive Guide to Setting Up Your Account Correctly and Efficiently

Google Analytics, Guides, SEO9 March 2023

Setting up your Google Analytics 4 (GA4) account correctly is crucial for gaining valuable insights into your website traffic and performance. In this article, we'll walk you through the steps to set up GA4 quickly and accurately. GA4 Setup Planning Before setting up GA4, it's essential to plan and determine what data you want to…

Screenshot of the Google Search Console interface

Improving your Website’s Search Engine Rankings and User Experience with Google Search Console

SEO6 March 2023

Are you looking to improve your website's search engine rankings and user experience? Google Search Console is a powerful tool that can help you do just that. We'll walk you through some of the key features of Google Search Console and explain how to use them. Whether you're a website owner, blogger, or online marketer,…

How to Write Emails That Customers Can’t Resist Booking a Meeting With You

Email Marketing3 March 2023

Are you tired of sending out emails to potential customers, only to have them go unanswered? Crafting compelling and high-converting emails that convert potential customers into meeting bookers can be challenging, but it doesn't have to be! In this post, we'll share some tips on how to create an email so that customers won't be…

The Ultimate Guide to Structuring and Optimising Your Blog Post for Readability and SEO

Content Marketing, SEO16 February 2023

Writing High-Quality Content: Tips for an Engaging and Informative Blog Post After speaking with several clients about their SEO and content marketing efforts, we realised that many businesses are still unsure about the importance of creating valuable and helpful content. From blog posts to social media updates, the content you create has the power to…

The Basics of PPC Advertising for Beginners

Digital Marketing, PPC13 February 2023

It can be a challenge to know the best way to drive traffic to your company's website. Two popular methods are search engine optimisation (SEO) and pay-per-click (PPC). While SEO and PPC share the same goal of driving traffic to a website, they differ in the way they achieve that goal. In this article about…

Understanding Google’s Stance on AI-Generated Content

AI, SEO10 February 2023

We see everyday discussions on Twitter or on LinkedIn where SEOs ask if it is a good idea to use AI to produce content. The arguments are mostly against it as some fear that Google will punish websites and content creators that use AI. But this doesn't seem to be the fact. Google values content…

Understanding the Impact of Local SEO on Small Businesses

SEO9 February 2023

A Small Business Guide to Local SEO Local SEO is a technique to optimise a website and online presence for a higher ranking in local search engine results. This is important for small businesses that want to reach potential customers in their local area. Small businesses can improve their visibility, attract more visitors and ultimately…

Google Introduces AI-Powered Conversational AI Service “Bard” to Enhance Search Results

AI, SEO7 February 2023

Overview of the Bard technology Google has introduced a new technology called Bard in response to Bing using ChatGPT in their search. Bard combines the vast knowledge of the world with the intelligence of Google's large language models to provide high-quality answers to user questions. Bard will be applied to Google Search to improve results…

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