For years, digital advertising has largely revolved around one basic idea: identify what someone might be interested in and place an advertisement in front of them.
Google uses search queries. Social platforms use interests, behaviour and demographic signals. Retail advertising uses browsing and purchasing activity.
ChatGPT introduces something different.
People often come to ChatGPT while…
Every January, almost without noticing, the term Blue Monday finds its way back into headlines, social media and professional conversations. It repeats itself like a modern tradition: the so-called most depressing day of the year. For many brands, this concept remains nothing more than a one-off excuse — a quick message, a superficial post, or…
