ChatGPT Ads displayed below an AI conversation with advertising performance and audience targeting analytics

Advertising in ChatGPT: How ChatGPT Ads Work, Their Pros and Cons, and When Businesses Should Use Them

For years, digital advertising has largely revolved around one basic idea: identify what someone might be interested in and place an advertisement in front of them. Google uses search queries. Social platforms use interests, behaviour and demographic signals. Retail advertising uses browsing and purchasing activity. ChatGPT introduces something different. People often come to ChatGPT while…

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