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For years, SEO advice focused on one thing: publish more pages. More landing pages. More city pages. More category combinations. More programmatic URLs. More indexed pages. But many websites are now discovering the opposite is true. More indexed pages often means weaker SEO performance. Google does not reward websites for size alone. It rewards websites…

Introduction A set of confidential documents presented as part of the U.S. antitrust trial against Google has revealed surprising details about how its search algorithm actually works. Despite the rise of artificial intelligence and language models like BERT, Google’s ranking still heavily relies on hand-crafted signals designed by its engineers. For those of us…