admin

8 articles published
ChatGPT Ads displayed below an AI conversation with advertising performance and audience targeting analytics

Advertising in ChatGPT: How ChatGPT Ads Work, Their Pros and Cons, and When Businesses Should Use Them

For years, digital advertising has largely revolved around one basic idea: identify what someone might be interested in and place an advertisement in front of them. Google uses search queries. Social platforms use interests, behaviour and demographic signals. Retail advertising uses browsing and purchasing activity. ChatGPT introduces something different. People often come to ChatGPT while…

Read More

Así funciona realmente el algoritmo de Google lo que revelan los documentos filtrados del caso antimonopolio

How Google’s Algorithm Really Works: What the Antitrust Leak Reveals

Introduction A set of confidential documents presented as part of the U.S. antitrust trial against Google has revealed surprising details about how its search algorithm actually works. Despite the rise of artificial intelligence and language models like BERT, Google’s ranking still heavily relies on hand-crafted signals designed by its engineers. For those of us…

Read More