Let's Discuss the Latest Search Engine Updates and Their Impact on SEO Strategies
Search engines like Google and Bing frequently update their features and algorithms. For SEO professionals and marketers, staying informed about these changes is crucial to optimise strategies and ensure online visibility. This article provides a detailed overview of the latest search engine…
Key Strategies to Improve Your INP (Interaction to Next Paint) Scores
As search engines evolve, so does Search Engine Optimisation (SEO). Google's introduction of Core Web Vitals has shifted the focus towards user experience as a significant factor in website rankings. Among these vitals, the Interaction to Next Paint (INP) stands out as a critical…
Google's algorithm updates are not an SEO's best friend - they can either lift your website to the top of search engine results or pull it into the unseen depths, aka the second page of Google. With the "Florida 2 Update" making waves this March, many of us found our digital work rocked by changes…
Late last year, a court case brought to light some fascinating insights about Google's search algorithms, thanks to documents shared during Google's VP of Search, Pandu Nayak's testimony. These revelations have confirmed many suspicions within the SEO community about how Google operates internally.
The Challenge of Deciphering Google's Search Results
Have you ever wondered why…
Ever stumbled around a website, feeling like you're a bit lost? We've all been there, and let me tell you, it's no picnic. That's where an HTML sitemap comes in – not just a handy tool, but a game changer for your website. In this deep dive, we'll explore the ins and outs of HTML…
In this blog, we'll talk about SEO growth, focusing on a critical but often overlooked aspect: the existing website content update. We'll kick things off by answering the big question – when should you update your site? Then, we'll guide you through a practical journey on how to use Google Search Console to identify pages…
Are you ready to take your content game to a whole new level? In this blog, we're going to dive deep into a step-by-step guide that'll change the way you approach content creation.
We'll start by sniffing out the competition and collecting those goldmine URLs.
Then, we'll get our Sherlock Holmes on to…
Are you trying to get the most out of Google Analytics 4 (GA4)? Well, you're in for a treat! In this article, we'll explore the nitty-gritty of GA4 and how it can turbocharge your SEO strategies.
What's the Big Deal with GA4?
First off, let's talk about why GA4 is causing such controversies. Unlike its…
Let's get real about SEO budgeting. It's more than just setting aside a chunk of cash. You need a strategy, a well-thought-out plan, and an understanding of the costs involved. This guide will help you navigate the complexities of SEO budgeting and set you on the path to success.
Crafting the Ideal SEO Budget: A…
When you're just dipping your toes into the big pool of SEO, it can feel like you’re splashing around trying to catch fish with your bare hands. Money's often tight, and the last thing you want to do is throw cash at expensive tools before you've got the basics down. Lucky for you, there are…
Think of SEO as the behind-the-scenes heartbeat that keeps your website seen and successful. It's all about nailing your keyword game, getting smart with the content on your pages, and making sure the techy bits of your site are in tip-top shape. We're diving deep into the essentials of SEO in this post, spilling the…
Local Challenges and Global Opportunities
Founded five years ago, our firm has positioned itself as a benchmark in the field of international digital marketing. Three years ago, we made the leap to the Spanish market, establishing offices in the Madrid region and in Segovia, Castilla y León. We specialise in creating tailor-made digital marketing strategies,…
