Are you running a business and wondering how to improve SEO? Don't worry if that sounds a bit technical - we're here to break it down for you in plain English. SEO, or Search Engine Optimisation, is all about making your website more visible when people search online for products or services like yours. Let's…
What Is SEO Content?
SEO content refers to website content that is optimised to rank highly in search engines like Google, thereby attracting high-quality, unpaid traffic. This can include blog posts, product pages, and images.
In essence, SEO content is:
Focused on topics your target audience is searching for: It addresses the specific needs, questions,…
Google has announced a game-changing policy: starting July 5th, 2024, websites that are not accessible on mobile devices will no longer be indexed or ranked. This move solidifies Google's years-long effort to prioritise the mobile web experience.
The Road to Mobile-First Indexing
Google's journey towards mobile-first indexing began in 2016, acknowledging the rapidly growing dominance…
The recent Google Search API leak revealed a treasure trove of information, providing valuable insights for SEOs. Here’s a breakdown of the key points from the leaked documents and their implications:
Overview of the Leak
Documents and Features: The leak includes 2,569 documents with 14,014 different attributes and features.
Scope: Eight thousand features are specifically…
The recent leak of Google's internal API Content Warehouse documentation offers an unprecedented glimpse into the mechanisms behind the search giant's ranking algorithms. For digital marketing agencies specialising in Search Engine Optimisation (SEO), these revelations are significant and actionable. This extensive analysis explores the key findings and their implications for our SEO strategies.
Verifying the…
As a marketing professional and CEO of an agency, I have witnessed the profound changes the SEO industry has undergone, especially with the rise of artificial intelligence (AI). These changes have impacted not only SEO strategies but also the job market for SEO professionals. In 2024, it is essential to understand these shifts, their implications,…
Unleash Your Website's Full Potential: Master the Secrets of SEO Optimisation with this SEO Audit Guide
Are you ready to make your website truly stand out online? An SEO audit is your key to success—it's a thorough check-up to ensure every part of your site is optimised for search engines like Google.
This guide walks…
Let's Discuss the Latest Search Engine Updates and Their Impact on SEO Strategies
Search engines like Google and Bing frequently update their features and algorithms. For SEO professionals and marketers, staying informed about these changes is crucial to optimise strategies and ensure online visibility. This article provides a detailed overview of the latest search engine…
Keeping your website free of broken links is very, very important for a good user experience and keeping your site's SEO health. If the idea of manually checking each link sounds horrible, don't worry! In this guide, we'll show you how to automate the process using Python, a popular programming language, and Beautiful Soup, a…
Google's algorithm updates are not an SEO's best friend - they can either lift your website to the top of search engine results or pull it into the unseen depths, aka the second page of Google. With the "Florida 2 Update" making waves this March, many of us found our digital work rocked by changes…
Late last year, a court case brought to light some fascinating insights about Google's search algorithms, thanks to documents shared during Google's VP of Search, Pandu Nayak's testimony. These revelations have confirmed many suspicions within the SEO community about how Google operates internally.
The Challenge of Deciphering Google's Search Results
Have you ever wondered why…
Ever stumbled around a website, feeling like you're a bit lost? We've all been there, and let me tell you, it's no picnic. That's where an HTML sitemap comes in – not just a handy tool, but a game changer for your website. In this deep dive, we'll explore the ins and outs of HTML…
