Marketing strategy - Dealers League

The Basics of PPC Advertising for Beginners

Digital Marketing, PPC13 February 2023

It can be a challenge to know the best way to drive traffic to your company's website. Two popular methods are search engine optimisation (SEO) and pay-per-click (PPC). While SEO and PPC share the same goal of driving traffic to a website, they differ in the way they achieve that goal. In this article about…

Understanding Google’s Stance on AI-Generated Content

AI, SEO10 February 2023

We see everyday discussions on Twitter or on LinkedIn where SEOs ask if it is a good idea to use AI to produce content. The arguments are mostly against it as some fear that Google will punish websites and content creators that use AI. But this doesn't seem to be the fact. Google values content…

Understanding the Impact of Local SEO on Small Businesses

SEO9 February 2023

A Small Business Guide to Local SEO Local SEO is a technique to optimise a website and online presence for a higher ranking in local search engine results. This is important for small businesses that want to reach potential customers in their local area. Small businesses can improve their visibility, attract more visitors and ultimately…

Client Marketing FAQs: Creating a Marketing Strategy – Steps and Tips for Success

Digital Marketing5 January 2023

Welcome to our Marketing FAQs! We're here to help answer any questions you may have about creating a successful marketing strategy for your business. Whether you're just starting out or looking to improve your current efforts, these FAQs should provide you with the guidance you need to succeed. We'll be covering topics like the…

Conquering Marketing Challenges: Identifying Target Audience, Crafting Message, and Maximizing ROI

Digital Marketing16 December 2022

Whenever I speak to clients I hear about concerns regarding marketing. The biggest concerns clients usually have include: Finding the right target audience and understanding their needs and pain points. Developing a compelling marketing message that resonates with the target audience. Ensuring that the marketing efforts are effective and delivering a return on investment.…

How To Successfully Implement An Email Marketing Campaign

Email Marketing9 December 2022

Are you looking to improve your email marketing strategy? Here's how to get started: Step 1: Build Your Email List To implement an email marketing campaign, you will need to create a list of email addresses for your target audience. This list can be compiled from various sources, such as existing customer data, website sign-ups,…

Tag: Marketing strategy