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HTML Sitemaps

HTML Sitemaps: Why Your Website Needs One

Ever stumbled around a website, feeling like you're a bit lost? We've all been there, and let me tell you, it's no picnic. That's where an HTML sitemap comes in – not just a handy tool, but a game changer for your website. In this deep dive, we'll explore the ins and outs of HTML…

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People celebrating and holding up a rainbow flag

Marketing for LGBTQ+ Businesses: A Nuanced Approach

In a world that celebrates diversity, marketing for LGBTQ+ businesses requires a well-thought, respectful, and nuanced approach. The LGBTQ+ community is vibrant and diverse, necessitating a marketing strategy that is as unique and dynamic as they are. This article unravels why a specialised marketing approach or agency is not just preferable but essential for businesses…

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Emotions in Copywriting

Harnessing Emotions in Copywriting: A Guide for Millennials

Copywriting goes beyond selling—it’s about crafting stories that strike a chord and stir emotions. Millennials, known for valuing authenticity, will find mastering this art especially rewarding. This guide aims to be your companion in exploring the emotional landscape, unfolding the art of storytelling, and picking up on language subtleties to help millennial copywriters create honest…

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Young girl holding up a social media like button.

What are some effective ways to employ user-generated content?

Traditional advertising channels are increasingly being supplemented—or even replaced—by strategies that incorporate User-Generated Content (UGC). Why? Because UGC adds an unparalleled layer of authenticity, engagement, and community to brand promotion efforts. This article delves into the various strategies for effectively employing user-generated content across multiple platforms—from social media campaigns to your own website, from email…

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