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Understanding Google’s Stance on AI-Generated Content

AI, SEO10 February 2023

We see everyday discussions on Twitter or on LinkedIn where SEOs ask if it is a good idea to use AI to produce content. The arguments are mostly against it as some fear that Google will punish websites and content creators that use AI. But this doesn't seem to be the fact. Google values content…

Google Introduces AI-Powered Conversational AI Service “Bard” to Enhance Search Results

AI, SEO7 February 2023

Overview of the Bard technology Google has introduced a new technology called Bard in response to Bing using ChatGPT in their search. Bard combines the vast knowledge of the world with the intelligence of Google's large language models to provide high-quality answers to user questions. Bard will be applied to Google Search to improve results…

Conquering Marketing Challenges: Identifying Target Audience, Crafting Message, and Maximizing ROI

Digital Marketing16 December 2022

Whenever I speak to clients I hear about concerns regarding marketing. The biggest concerns clients usually have include: Finding the right target audience and understanding their needs and pain points. Developing a compelling marketing message that resonates with the target audience. Ensuring that the marketing efforts are effective and delivering a return on investment.…

Tag: Common marketing concerns

Understanding Google’s Stance on AI-Generated Content

Google Introduces AI-Powered Conversational AI Service “Bard” to Enhance Search Results

Conquering Marketing Challenges: Identifying Target Audience, Crafting Message, and Maximizing ROI