AI chatbots have evolved dramatically. What just a few years ago was an annoying bubble in the bottom corner of your screen is now one of the most powerful tools…
AI marketing is already embedded in our strategies. Many businesses are using artificial intelligence without even realising it—and the results speak for themselves: more precision, better timing, fewer repetitive tasks.…
Local SEO for Businesses: Win Clients Without Chasing Thousands of Clicks
If you run a local business in Segovia (or any city) and you’re not showing up when people search…
Digital Marketing in 2025 is more dynamic and competitive than ever. Staying ahead requires not just a presence, but a strategic, data-driven approach powered by the right expertise and tools.…
Introduction
A set of confidential documents presented as part of the U.S. antitrust trial against Google has revealed surprising details about how its search algorithm actually works. Despite the rise…
1. Introduction
SEO is changing fast. It’s no longer just about getting to the top of Google search results. More people are now using AI tools like ChatGPT, Perplexity, and…
What is EEAT?
In SEO, Google’s EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines play a key role in content quality. Originally called E-A-T, the framework added "Experience" in 2022 to stress…
Many small and independent website owners have seen a dramatic drop in traffic—often over 70%—since Google began rolling out AI Overviews, which summarize content at the top of search results.…
Bluesky has been making headlines recently, but is it really worth adding another social media app to your routine?
The simple answer: not right now, but it might be…
When was the last time you looked at your website and thought, “How can I make this better?”
If you’re like most business owners, keeping up with SEO trends…
How to Conduct a Comprehensive SEO Audit for Maximum Performance
An SEO audit is a very important step in evaluating the performance of your website and identifying areas for improvement.…
Learn How to Track SEO Performance and Measure Success
The effectiveness of your SEO strategy can only be understood if you track the right metrics and analyse your performance regularly.…