How to kickstart a Digital Marketing Agency and be successful?
Starting a digital marketing agency can be challenging. With so many businesses focused on digital marketing, it’s not easy to…
Today we bring a case study. BAVARIA AG is one of the largest publicly traded insurance companies in Europe. They specialise in insurance for Yachts, Vintage Cars and Airplanes. Founded in 1973,…
Add your Google Analytics 4 code to your website in 7 simple steps.
Have you switched to the new Google Analytics 4 yet? On October 14th, 2020, Google released Google…
SEO Beginner's Guide - Part 1 "How to optimise your website for success:
Introduction - About myself
Hello and thank you for your interest in our SEO Beginner's Guide…
What is a Canonical Tag?
The Canonical Tag is an attribute that helps a search engine to correctly classify duplicate content published on multiple URLs on the web. Often, the…
Google search operators are special characters and commands sometimes called “advanced operators” or search parameters that extend the capabilities of regular text searches.
Learn about the different Google Search operators that Google supports…
Why would you want to rename an event in Google Analytics 4?
Have you started using the new Google Analytics 4 and maybe even created your first custom events? It…
Nowadays, over 38% of Google's Search Engine Result Pages (SERPs) show images and this is definitely going to increase.
That means, despite your best SEO efforts, you could still be…
Have you ever wanted to have a list of Google algorithm updates to see if there were any changes in your rankings on those particular days?
That's very easy to…
PPC or pay-per-click is the advertising model on which most online campaigns, such as Google advertising, are based. For advertisers, this model was a real revolution, as until then they…
What is organic search?
Organic search results are all unpaid listings that appear on a search engine results page on Google, Bing, Yahoo, etc. The search engine result page is…
DIGITAL MARKETING FOR YACHT & BOAT BROKERS
If you've ever wondered how you can use digital marketing to sell more yachts or why you should use digital marketing for your…