Are you running a business and wondering how to improve SEO? Don’t worry if that sounds a bit technical – we’re here to break it down for you in plain English. SEO, or Search Engine Optimisation, is all about making your website more visible when people search online for products or services like yours. Let’s walk through a clever strategy that can help improve SEO for your business.
Step 1: Discover What People Are Asking
To improve SEO, we need to know what your potential customers are curious about. Head over to AnswerThePublic.com – it’s a fantastic tool that shows you what people are asking online about topics related to your business.
Step 2: Focus on Your Business Area
Once you’re on the website, type in words that describe what your business does. For instance, if you run a bakery, you might enter “bakery” or “baking tips”. This helps narrow down the questions to those most relevant to you.
Step 3: Collect the Questions
The website will display a list of questions people are asking. Save these questions – they’re your secret weapon to improve SEO.
Step 4: Create Helpful Content
Now, take each of these questions and create a blog post, video, or even an infographic that answers it thoroughly. By doing this, you’re not only providing valuable information but also taking a big step to improve SEO for your website.
Step 5: Watch Your SEO Improve
As you consistently provide helpful answers to people’s questions, search engines like Google will start to see your website as a trusted source of information. This is a key factor in how to improve SEO – the more valuable content you provide, the higher your website is likely to appear in search results.
Making This SEO Strategy Work for Your Business
- Choose Relevant Topics: Pick subjects closely related to your business to improve SEO effectively.
- Plan Your Content: Create a schedule for regularly addressing these questions.
- Use SEO-Friendly Language: Include words and phrases in your content that people might use when searching for your services.
- Keep Your Content Fresh: Regularly update your website with new information to continually improve SEO.
- Share Your Content: Spread the word about your helpful content on social media and in email newsletters.
An Example: Improving SEO for a Bakery
Let’s say you run a charming bakery. To improve SEO, you might create articles like:
- “How to Bake the Perfect Loaf of Sourdough Bread at Home”
- “10 Simple Baking Tips Every Beginner Should Know”
- “Delicious Cake Ideas for Every Season”
Remember to use phrases people might search for, like “best baking tips” or “how to make sourdough bread”. This approach helps improve SEO by aligning your content with what people are searching for.
Extra Tips to Improve SEO
- Think Local: If you serve a specific area, mention your town or region in your content to improve local SEO.
- Encourage Reviews: Positive online reviews can significantly improve SEO for local businesses.
- Engage on Social Media: While not directly part of SEO, social media engagement can drive traffic to your website, which indirectly helps improve SEO.
- Ensure Mobile-Friendliness: Make sure your website works well on mobile phones, as this is crucial for SEO.
If you follow these simple steps, you’ll be well on your way to improve SEO for your business. This means more people finding your website when they search online, and ultimately, more customers engaging with your business. Remember, improving SEO is an ongoing process, but with consistent effort, you’ll see results. If you need any help along the way, that’s what we’re here for!
About the author: Michael Masa
Why should you listen to me? With a rich marketing background and a passion for sharing knowledge, I have dedicated the last 9 years of my life to the field. I have worked as Marketing Director and have been instrumental in shaping the marketing strategy of one of Europe’s leading insurers, BAVARIA AG.
Prior to my current role, I spent 12 years as Sales Director, managing a team of 12 dynamic people and applying the latest sales techniques to drive success. This experience allowed me to hone my leadership skills and gain a deep understanding of the sales industry.
I am now at the helm of Dealers League, a marketing agency that not only creates and manages websites for businesses, but also focuses on the importance of effective marketing strategies. Recognising the need for continuous learning in this fast-paced industry, we offer courses on the latest marketing techniques.
My varied experience in sales and marketing gives me a unique insight into how these two crucial areas intersect. I look forward to sharing my knowledge and insights with you through this blog.
