SEO

Introduction A set of confidential documents presented as part of the U.S. antitrust trial against Google has revealed surprising details about how its search algorithm actually works. Despite the rise of artificial intelligence and language models like BERT, Google’s ranking still heavily relies on hand-crafted signals designed by its engineers. For those of us…

1. Introduction SEO is changing fast. It’s no longer just about getting to the top of Google search results. More people are now using AI tools like ChatGPT, Perplexity, and Bing AI to ask questions, find products, and make decisions. These tools don’t always show websites like Google does. Instead, they give answers directly using…

What is EEAT? In SEO, Google’s EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines play a key role in content quality. Originally called E-A-T, the framework added "Experience" in 2022 to stress the value of content created by people with real involvement in a topic. This guide explains EEAT and shares clear steps to help your content…