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1. Introduction SEO is changing fast. It’s no longer just about getting to the top of Google search results. More people are now using AI tools like ChatGPT, Perplexity, and Bing AI to ask questions, find products, and make decisions. These tools don’t always show websites like Google does. Instead, they give answers directly using…

Understanding Google’s EEAT Guidelines: A Practical Guide for Better SEO

SEO11 April 2025

What is EEAT? In SEO, Google’s EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines play a key role in content quality. Originally called E-A-T, the framework added "Experience" in 2022 to stress the value of content created by people with real involvement in a topic. This guide explains EEAT and shares clear steps to help your content…

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SEO

Why SEO is changing and how you can rank for AI Overviews and LLMs

Understanding Google’s EEAT Guidelines: A Practical Guide for Better SEO