Table of Contents Introduction: ChatGPT in Digital Marketing as a Phenomenon of Our Time From Technical Manuals to AI: The Evolution of Knowledge Tools ChatGPT Applied to Digital MarketingInstant Creative Inspiration Draft Writing with Human Supervision SEO: Keywords, Meta Descriptions, and Site Architecture Reporting and Metrics Analysis The Risk of Generic Content ChatGPT for…
Table of contents Introduction: The Magic Behind Unicorn Marketing 1. Authenticity as the Driver of Virality 2. The Power of Storytelling 3. Perfect Timing: Riding the Wave to Maximise Impact 4. Creativity in Format: Standing Out from the Crowd 5. Engaging Your Audience 6. Connecting Online and Offline 7. Measure and Learn: The Unicorn Doesn’t…
Introduction: The Power of Unicorn Web Design
Unicorn web design is the key to standing out in a saturated digital world. It’s not just about colours or fonts—it’s about creating digital experiences that feel almost magical in how they attract, guide, and convince the user.
When we talk about unicorns, we’re not referring to fairy…
Table of Contents 1. The Unicorn Dream in Digital Business 2. Unicorn Metrics: Spotting What Truly Grows Your Website 3. Web Design with Unicorn DNA 4. Unicorn Marketing: Viral Campaigns That Multiply Your Brand 5. The Unicorn Myth: Impossible Promises in Digital Marketing Conclusion: Your Digital Unicorn Exists
In the world of digital marketing and…
Table of Contents Introduction: The Myth of Measuring Everything Vanity Metrics vs. Value Metrics Cost Per Acquisition: What Does Each Customer Really Cost? Lifetime Value: The Metric That Changes Everything Conversion Rate: From Visitors to Real Results Retention: The Real Sign of a Healthy Business How to Identify Your Unicorn Metrics Tools to Measure What…
Table of contents 1. What the Digital Unicorn Means in Business 2. Inspiration from Unicorn Startups 3. Key 1: Long-Term Vision in Digital Marketing 4. Key 2: Scalable Web Development 5. Key 3: Automation to Scale Without Limits 6. Key 4: Strategic SEO as a Solid Foundation 7. Key 5: Memorable User Experience 8. Key…
Table of Contents Introduction: When the Extraordinary Becomes a Mirage 1. Where the Digital Marketing Unicorn Myth Comes From 2. Impossible Promise: “#1 on Google Guaranteed in One Week” 3. Impossible Promise: “Millions of Visits Without Spending a Euro” 4. Impossible Promise: “More Followers Means More Sales” 5. Impossible Promise: “Digital Marketing Is Cheap or…
AI-powered search engines like Perplexity, ChatGPT, and Gemini are changing how content is found and ranked online.
Traditional SEO tactics still matter, but these platforms use different signals—many based on authority, engagement, and how well you match user intent.
If you want your content to show up in AI-generated answers, you need a focused approach.…
What you can realistically expect from SEO — SEO benchmarks based on current data, not hype.
SEO is one of the most talked-about marketing strategies for small businesses. You’ve probably heard that it’s “essential” — but what does that actually mean? How long does it take? What kind of results are realistic? And how do…
Local SEO for Businesses: Win Clients Without Chasing Thousands of Clicks
If you run a local business in Segovia (or any city) and you’re not showing up when people search for your services, you’re already behind. The game isn’t about getting thousands of visitors—it’s about getting the right ones. People who are ready to book…
Introduction
A set of confidential documents presented as part of the U.S. antitrust trial against Google has revealed surprising details about how its search algorithm actually works. Despite the rise of artificial intelligence and language models like BERT, Google’s ranking still heavily relies on hand-crafted signals designed by its engineers.
For those of us…
1. Introduction
SEO is changing fast. It’s no longer just about getting to the top of Google search results. More people are now using AI tools like ChatGPT, Perplexity, and Bing AI to ask questions, find products, and make decisions. These tools don’t always show websites like Google does. Instead, they give answers directly using…
