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SEO Benchmarks for Small Businesses in 2025

What you can realistically expect from SEO — SEO benchmarks based on current data, not hype. SEO is one of the most talked-about marketing strategies for small businesses. You’ve probably heard that it’s “essential” — but what does that actually mean? How long does it take? What kind of results are realistic? And how do…

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Local seo for businesses

How Businesses Can Dominate Search Results With Local SEO

Local SEO for Businesses: Win Clients Without Chasing Thousands of Clicks If you run a local business in Segovia (or any city) and you’re not showing up when people search for your services, you’re already behind. The game isn’t about getting thousands of visitors—it’s about getting the right ones. People who are ready to book…

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SEO Audit

Day 13: How to Perform an SEO Audit to Optimise Your Website

How to Conduct a Comprehensive SEO Audit for Maximum Performance An SEO audit is a very important step in evaluating the performance of your website and identifying areas for improvement. It helps you pinpoint technical issues, content gaps, and on-page optimisation flaws that may be affecting your rankings. Today, we’ll guide you through the process…

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Tracking SEO Performance and Measuring Success

Day 12: Tracking SEO Performance and Measuring Success

Learn How to Track SEO Performance and Measure Success The effectiveness of your SEO strategy can only be understood if you track the right metrics and analyse your performance regularly. Today, we’ll explore the essential SEO metrics to monitor, how to measure them, and tools you can use to ensure your efforts are paying off.…

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Boosting Your SEO with User Experience

Day 9: Boosting Your SEO with User Experience & Mobile Optimisation

User experience (UX) and mobile optimisation are other important components of SEO that are often overlooked. Search engines like Google to prioritise websites that offer a seamless user experience and are optimised for mobile devices. In today’s post, we’ll dive into how enhancing your site’s UX and mobile optimisation can significantly impact your search engine…

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Advanced Off-Page SEO

Day 7: Boosting Your SEO with Advanced Off-Page SEO Strategies

Off-Page SEO goes beyond backlinking. While backlinks are incredibly valuable, there are other strategies that can significantly enhance your online presence and authority. In today’s post, we’ll explore advanced Off-Page SEO strategies, including social media marketing, online brand building, and influencer collaborations, to help you stand out in your industry. 1. Social Media Marketing for…

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Off-Page SEO

Day 6: Off-Page SEO and Backlinking

In our previous post, we covered the essential elements of On-Page SEO. Now, it’s time to shift focus to Off-Page SEO, an equally important factor in boosting your website’s rankings. While On-Page SEO optimises the content and structure of your website, Off-Page SEO works externally to build credibility, authority, and trust. One of the most…

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On-Page SEO

Day 5: Optimising Your Website with On-Page SEO

How to Master On-Page SEO for Better Rankings Now that you’ve completed your keyword research, it’s time to put those keywords to use with On-Page SEO. On-Page SEO is all about optimising individual pages of your website to make them more search engine-friendly and improve your rankings. In this post, we’ll cover the essential elements…

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Keyword Research

Day 4: How to Master Keyword Research for SEO Success

Keyword research is the process of identifying the search terms your target audience is using to find content, products, or services like yours. It’s one of the most critical steps in SEO because it ensures that your content aligns with what people are actually searching for. In today’s article, we’ll walk through the essentials of…

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