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Understanding Landing Pages: An Essential Tool for Marketing

Digital Marketing, Web Design2 February 2023

Introduction to Landing Pages Marketing is a way of promoting your product or service to potential customers, with the goal of converting them into actual customers. A landing page is an important marketing tool that is specifically designed to convert visitors into leads (potential customers). A landing page is a web page specifically designed to…

Inclusive Language: How to Improve User Experience and SEO

Branding, Content Marketing, Digital Marketing10 January 2023

Why Inclusive Language Matters and How to Implement it on Your Website SEO (search engine optimisation) is probably important to you if you own a blog or a business. You also know that Google values user experience. But there is one aspect of user experience that is often overlooked: inclusive language. But why should you…

Client Marketing FAQs: Creating a Marketing Strategy – Steps and Tips for Success

Digital Marketing5 January 2023

Welcome to our Marketing FAQs! We're here to help answer any questions you may have about creating a successful marketing strategy for your business. Whether you're just starting out or looking to improve your current efforts, these FAQs should provide you with the guidance you need to succeed. We'll be covering topics like the…

Conquering Marketing Challenges: Identifying Target Audience, Crafting Message, and Maximizing ROI

Digital Marketing16 December 2022

Whenever I speak to clients I hear about concerns regarding marketing. The biggest concerns clients usually have include: Finding the right target audience and understanding their needs and pain points. Developing a compelling marketing message that resonates with the target audience. Ensuring that the marketing efforts are effective and delivering a return on investment.…

How To Kickstart An Agency?

Business, Digital Marketing28 November 2022

How to kickstart a Digital Marketing Agency and be successful? Starting a digital marketing agency can be challenging. With so many businesses focused on digital marketing, it’s not easy to launch your agency and run a business with great success. Digital Marketing is one of the fastest-changing industries at the moment. To keep up with this rapidly…

What Is PPC?

Digital Marketing29 September 2022

PPC or pay-per-click is the advertising model on which most online campaigns, such as Google advertising, are based. For advertisers, this model was a real revolution, as until then they had to "shoot blind", investing budget in campaigns whose results could not be measured with certainty. Do you know exactly what PPC is, what advantages…

Person creating an Organic Search Traffic Report in Google Analytics 4

Maximize Your Website Success: A Comprehensive Guide to Organic Search Traffic Report in Google Analytics 4

Digital Marketing8 September 2022

The organic search traffic report analysis can help you understand how users are finding your website through organic (unpaid) search engine results. You can use this information to identify which keywords and phrases are driving the most traffic to your site and which pages and content are most popular among your visitors. This information…

How To Find Your Google Place ID?

Digital Marketing, SEO6 September 2022

How to find your Google Place ID? I recently spoke with a client about their local SEO and we thought that it might be a great idea to add their Google Reviews to their new website. He mentioned to me that he couldn’t find his Google Place ID. Usually you search for your business on…

Why Don’t You Use Digital Marketing For Your Business?

Digital Marketing26 August 2022

Let's discuss the benefits of Digital Marketing. To remain relevant in this ever-evolving market, organisations, no matter their size or type must continue to modify their digital marketing strategies. Today's online businesses need to recognise the nature of online customers and buying preferences. Digital marketing plays a significant role in achieving this goal. Although…

Why Should You Work With A Marketing Agency?

Digital Marketing19 August 2022

Working with a digital marketing agency has many advantages. You can hire someone to assist you with a specific aspect of digital marketing or you can hire someone to handle everything. Check out some of the advantages of working with Dealers League and why you should hire us! Why should you work with a marketing…

How To Write A Marketing Plan

Digital Marketing18 August 2022

What is Marketing? Before we dive into the subject on how to write a marketing plan, let's define what marketing is. This is what Wikipedia says: Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services. Marketing today is focused on…

Discover the Secret to Finding UTM Codes in Google Analytics 4

Digital Marketing, Google Analytics9 August 2022

Why should I use UTM codes and where can I find them in Google Analytics 4? UTM codes are a way to track your site visitors coming to your website from a particular marketing campaign. This could be a newsletter or even the signature link in your emails. But there are many more ways you…