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Conversational Marketing – What Is It And How To Use It.

Conversational Marketing – What Is It And How To Use It.

What is Conversational Marketing? Conversational marketing can be briefly and simply defined as marketing based on real-time conversations, using personalised messaging and intelligent chatbots on websites or social media to make the conversion process more efficient, interactive and human.  You might have seen conversational Artificial Intelligence in the form of chatbots, virtual assistants, and on…

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How To Do Keyword Research

How To Do Keyword Research

Why is “Keyword Research” important for your business? Keyword research is important as it tells you what terms people are actively searching for, how competitive those keywords are, and guides you with your content marketing plan to increase organic search visibility, rankings, and therefore traffic. With keyword research you will be able to understand what…

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buyer persona

How To Create A Buyer Persona?

Have you ever asked yourself how to create a buyer persona? Buyer Personas are semi-fictional representatives of your target groups. With the help of Buyer Persona Profiles, content strategies for marketing and sales can be developed. Buyer Persona Profiles are created by answering specific questions about target groups, preferably in a team with representatives from…

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