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Segovia e Internacional

How an Internationally Experienced Digital Marketing Company Can Revolutionise Your Local Business

Local Challenges and Global Opportunities Founded five years ago, our firm has positioned itself as a benchmark in the field of international digital marketing. Three years ago, we made the leap to the Spanish market, establishing offices in the Madrid region and in Segovia, Castilla y León. We specialise in creating tailor-made digital marketing strategies,…

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Emotions in Copywriting

Harnessing Emotions in Copywriting: A Guide for Millennials

Copywriting goes beyond selling—it’s about crafting stories that strike a chord and stir emotions. Millennials, known for valuing authenticity, will find mastering this art especially rewarding. This guide aims to be your companion in exploring the emotional landscape, unfolding the art of storytelling, and picking up on language subtleties to help millennial copywriters create honest…

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Young girl holding up a social media like button.

What are some effective ways to employ user-generated content?

Traditional advertising channels are increasingly being supplemented—or even replaced—by strategies that incorporate User-Generated Content (UGC). Why? Because UGC adds an unparalleled layer of authenticity, engagement, and community to brand promotion efforts. This article delves into the various strategies for effectively employing user-generated content across multiple platforms—from social media campaigns to your own website, from email…

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AI Tools in Copywriting

Strategy for Integrating AI Tools in Copywriting

Integrating AI tools like Copy.ai into the copywriting process can revolutionise the way content is created and disseminated. Here’s a comprehensive strategy that explores automation possibilities, quality checks, and personalisation at scale: Strategy for Integrating AI Tools in Copywriting 1. Automation Possibilities Content Generation Idea Generation: AI can help in brainstorming content ideas based on current…

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