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Raising the Bar for Email Marketing Success: A Guide

Content Marketing, Digital Marketing, Email Marketing, Guides11 July 2023

Introduction Even today, email marketing remains a powerful tool for engaging and reaching audiences. It's not something you can afford to ignore; its importance has not diminished one bit! This detailed guide is designed to give you a broad overview and practical strategies to help you boost the success of your email marketing campaigns. Key…

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Mastering Landing Page Conversion: 15 Common Mistakes and How to Fix Them

Business, Content Marketing, Digital Marketing, SEO, Web Design29 June 2023

In today's highly competitive online marketplace, landing pages play an integral role in converting visitors into customers. These pages serve as the frontline of your digital campaign, designed to attract, inform, and ultimately persuade your audience to take action. However, despite their significance, many landing pages fail to meet their conversion potential due to a…

The Ultimate SEO Checklist for Your Blog Posts: Taking Off Successfully

Content Marketing, SEO14 June 2023

Just like pilots who go through rigorous checklists to ensure a successful flight, bloggers also need to follow a systematic approach to make sure their posts rank high on search engines. It's not about just writing and hitting the publish button; it involves a series of steps that are integral to SEO-friendly blog posts. This…

How to Use Google Search Console and Ahrefs to Improve Your Blog Posts

Content Marketing, Guides, SEO9 May 2023

Are your blog posts not getting enough traffic? Do you want to improve your rankings and increase your visibility in search engine results pages (SERPs)? If you start using these powerful analytics platforms, you can easily identify underperforming blog posts and take the necessary steps to optimise them for better results. With a few simple…

Un usuario se pone unas gafas de realidad virtual

The Role of Page Experience in Creating Helpful Content: What You Need to Know

Content Marketing, Digital Marketing, Guides, SEO20 April 2023

Creating content that is helpful and provides a good page experience is crucial for success on Google Search. Recently, Google has updated its guidance on page experience and streamlined the information available to site owners. In this article, we'll explain the role of page experience in creating helpful content and what you need to know…

Racing Ahead: How Content Velocity Can Take Your Blog to the Next Level

Content Marketing, SEO27 March 2023

Content Velocity: The Key to Standing Out in Today's Digital Landscape for Small and Medium-Sized Businesses In today's digital landscape, businesses need to create and distribute content at a high velocity to stay competitive. Content velocity refers to the speed and frequency at which a company produces and shares content, including articles, videos, social media…

How to Create an Engaging FAQ Section using Keyword Research

Content Marketing, Guides, SEO17 March 2023

How to Create an Engaging FAQ Section using Keyword Research and Google Search Console A frequently asked questions (FAQ) section can be a valuable addition to your website, providing users with the information they need while reducing the workload on your support team. However, creating an effective FAQ section requires more than just listing some…

The Ultimate Guide to Structuring and Optimising Your Blog Post for Readability and SEO

Content Marketing, SEO16 February 2023

Writing High-Quality Content: Tips for an Engaging and Informative Blog Post After speaking with several clients about their SEO and content marketing efforts, we realised that many businesses are still unsure about the importance of creating valuable and helpful content. From blog posts to social media updates, the content you create has the power to…

Inclusive Language: How to Improve User Experience and SEO

Branding, Content Marketing, Digital Marketing10 January 2023

Why Inclusive Language Matters and How to Implement it on Your Website SEO (search engine optimisation) is probably important to you if you own a blog or a business. You also know that Google values user experience. But there is one aspect of user experience that is often overlooked: inclusive language. But why should you…

How To Do A Content Audit In 2023

Audit, Content Marketing, Guides8 December 2022

What is a content audit? A content audit is a way to review and analyse all the content on your website. It helps you identify what's working and what's not, so you can make better decisions about your content strategy. Conducting a content audit can be a lot of work, but it's worth it. By…

The Best Copywriting Tips To Drive More Traffic To Your Website

Content Marketing, SEO2 August 2022

Copywriting is the art of writing content with the goal of persuading someone to take a particular action. This could be to click on a link, buy something or any other action. To make your copy stand out and be remembered, consider these 6 copywriting tips when designing your next blog post! What is copywriting?…

Create Better Content With Google Search

Content Marketing, Digital Marketing6 July 2022

Find out how Google Search Results can help you create better content: To get your page to the top of the search results, you'll need to create better content that matches people's search intent. Keyword research helps, but in reality, you could be ranking for terms you don't even know about! Fact is, Google wants…