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Table of contents Introduction: The Magic Behind Unicorn Marketing 1. Authenticity as the Driver of Virality 2. The Power of Storytelling 3. Perfect Timing: Riding the Wave to Maximise Impact 4. Creativity in Format: Standing Out from the Crowd 5. Engaging Your Audience 6. Connecting Online and Offline 7. Measure and Learn: The Unicorn Doesn’t…

Introduction: The Power of Unicorn Web Design Unicorn web design is the key to standing out in a saturated digital world. It’s not just about colours or fonts—it’s about creating digital experiences that feel almost magical in how they attract, guide, and convince the user. When we talk about unicorns, we’re not referring to fairy…

Table of Contents 1. The Unicorn Dream in Digital Business 2. Unicorn Metrics: Spotting What Truly Grows Your Website 3. Web Design with Unicorn DNA 4. Unicorn Marketing: Viral Campaigns That Multiply Your Brand 5. The Unicorn Myth: Impossible Promises in Digital Marketing Conclusion: Your Digital Unicorn Exists In the world of digital marketing and…

Table of Contents Introduction: The Myth of Measuring Everything Vanity Metrics vs. Value Metrics Cost Per Acquisition: What Does Each Customer Really Cost? Lifetime Value: The Metric That Changes Everything Conversion Rate: From Visitors to Real Results Retention: The Real Sign of a Healthy Business How to Identify Your Unicorn Metrics Tools to Measure What…

Table of contents 1. What the Digital Unicorn Means in Business 2. Inspiration from Unicorn Startups 3. Key 1: Long-Term Vision in Digital Marketing 4. Key 2: Scalable Web Development 5. Key 3: Automation to Scale Without Limits 6. Key 4: Strategic SEO as a Solid Foundation 7. Key 5: Memorable User Experience 8. Key…

Table of Contents Introduction: When the Extraordinary Becomes a Mirage 1. Where the Digital Marketing Unicorn Myth Comes From 2. Impossible Promise: “#1 on Google Guaranteed in One Week” 3. Impossible Promise: “Millions of Visits Without Spending a Euro” 4. Impossible Promise: “More Followers Means More Sales” 5. Impossible Promise: “Digital Marketing Is Cheap or…