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What is a Canonical Tag? The Canonical Tag is an attribute that helps a search engine to correctly classify duplicate content published on multiple URLs on the web. Often, the attribute is used incorrectly, so that search engines are confused and there are problems with indexing. You can find out here how to use the…

Google search operators are special characters and commands sometimes called “advanced operators” or search parameters that extend the capabilities of regular text searches. Learn about the different Google Search operators that Google supports and discover how they can help you debug your website, do keyword research, check internal linking, see who your competitors are and many more useful…

Why would you want to rename an event in Google Analytics 4? Have you started using the new Google Analytics 4 and maybe even created your first custom events? It is possible to create multiple custom events in GA4. Renaming a Google Analytics 4 event can be useful for a number of reasons, including To…

Nowadays, over 38% of Google's Search Engine Result Pages (SERPs) show images and this is definitely going to increase. That means, despite your best SEO efforts, you could still be missing out on another source of organic traffic: your website's images. How do you get your images onto the SERPs and therefore increase your source…

Have you ever wanted to have a list of Google algorithm updates to see if there were any changes in your rankings on those particular days? That's very easy to do and you can even use this Google sheet to import this data into Google Data Studio: Importing Google algorithm updates from Google Search Central…

What is organic search? Organic search results are all unpaid listings that appear on a search engine results page on Google, Bing, Yahoo, etc. The search engine result page is also called SERP. These results are based on different factors such as relevance to the user's search query, incoming links (also called backlinks), great search…