Dealers League

174 articles published

Screenshot of the Google Search Console interface

Improving your Website’s Search Engine Rankings and User Experience with Google Search Console

SEO6 March 2023

Are you looking to improve your website's search engine rankings and user experience? Google Search Console is a powerful tool that can help you do just that. We'll walk you through some of the key features of Google Search Console and explain how to use them. Whether you're a website owner, blogger, or online marketer,…

How to Write Emails That Customers Can’t Resist Booking a Meeting With You

Email Marketing3 March 2023

Are you tired of sending out emails to potential customers, only to have them go unanswered? Crafting compelling and high-converting emails that convert potential customers into meeting bookers can be challenging, but it doesn't have to be! In this post, we'll share some tips on how to create an email so that customers won't be…

The Ultimate Guide to Structuring and Optimising Your Blog Post for Readability and SEO

Content Marketing, SEO16 February 2023

Writing High-Quality Content: Tips for an Engaging and Informative Blog Post After speaking with several clients about their SEO and content marketing efforts, we realised that many businesses are still unsure about the importance of creating valuable and helpful content. From blog posts to social media updates, the content you create has the power to…

The Basics of PPC Advertising for Beginners

Digital Marketing, PPC13 February 2023

It can be a challenge to know the best way to drive traffic to your company's website. Two popular methods are search engine optimisation (SEO) and pay-per-click (PPC). While SEO and PPC share the same goal of driving traffic to a website, they differ in the way they achieve that goal. In this article about…

Understanding Google’s Stance on AI-Generated Content

AI10 February 2023

We see everyday discussions on Twitter or on LinkedIn where SEOs ask if it is a good idea to use AI to produce content. The arguments are mostly against it as some fear that Google will punish websites and content creators that use AI. But this doesn't seem to be the fact. Google values content…

Understanding the Impact of Local SEO on Small Businesses

SEO9 February 2023

A Small Business Guide to Local SEO Local SEO is a technique to optimise a website and online presence for a higher ranking in local search engine results. This is important for small businesses that want to reach potential customers in their local area. Small businesses can improve their visibility, attract more visitors and ultimately…

Google Introduces AI-Powered Conversational AI Service “Bard” to Enhance Search Results

AI7 February 2023

Overview of the Bard technology Google has introduced a new technology called Bard in response to Bing using ChatGPT in their search. Bard combines the vast knowledge of the world with the intelligence of Google's large language models to provide high-quality answers to user questions. Bard will be applied to Google Search to improve results…

The Importance of User Experience (UX) in Digital Marketing

Digital Marketing6 February 2023

As the managing director of a digital marketing agency, I know that creating a positive user experience is essential to the success of any digital marketing campaign. User experience (UX) is the overall feeling a user has when interacting with a website, application or digital product. It involves all aspects of user interaction. This includes…

Getting Started with ChatGPT: A Comprehensive Course on Using OpenAI’s Language Model

Artifical Intelligence3 February 2023

I. Introduction ChatGPT is a language model developed by OpenAI that is capable of generating human-like text based on its training on a wide range of topics. It can be used for a wide range of applications including chatbots, content creation, language translation and question answering. We want to show you the basics of ChatGPT…

How to Create Visually Appealing Content For Social Media?

Branding, Social Media Marketing3 February 2023

Social media is one of the most powerful tools for businesses and individuals to reach their target audience in today's digital age. Creating visually appealing content is crucial to grabbing the attention of your followers and increasing engagement with your posts. From eye-catching graphics to well-designed infographics, the way you present your content can make…

Understanding Landing Pages: An Essential Tool for Marketing

Digital Marketing, Web Design2 February 2023

Introduction to Landing Pages Marketing is a way of promoting your product or service to potential customers, with the goal of converting them into actual customers. A landing page is an important marketing tool that is specifically designed to convert visitors into leads (potential customers). A landing page is a web page specifically designed to…

Inclusive Language: How to Improve User Experience and SEO

Branding, Content Marketing, Digital Marketing10 January 2023

Why Inclusive Language Matters and How to Implement it on Your Website SEO (search engine optimisation) is probably important to you if you own a blog or a business. You also know that Google values user experience. But there is one aspect of user experience that is often overlooked: inclusive language. But why should you…

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