Dealers League

166 articles published

Understanding Google’s Stance on AI-Generated Content

AI, SEO10 February 2023

We see everyday discussions on Twitter or on LinkedIn where SEOs ask if it is a good idea to use AI to produce content. The arguments are mostly against it as some fear that Google will punish websites and content creators that use AI. But this doesn't seem to be the fact. Google values content…

Understanding the Impact of Local SEO on Small Businesses

SEO9 February 2023

A Small Business Guide to Local SEO Local SEO is a technique to optimise a website and online presence for a higher ranking in local search engine results. This is important for small businesses that want to reach potential customers in their local area. Small businesses can improve their visibility, attract more visitors and ultimately…

Google Introduces AI-Powered Conversational AI Service “Bard” to Enhance Search Results

AI, SEO7 February 2023

Overview of the Bard technology Google has introduced a new technology called Bard in response to Bing using ChatGPT in their search. Bard combines the vast knowledge of the world with the intelligence of Google's large language models to provide high-quality answers to user questions. Bard will be applied to Google Search to improve results…

The Importance of User Experience (UX) in Digital Marketing

Digital Marketing6 February 2023

As the managing director of a digital marketing agency, I know that creating a positive user experience is essential to the success of any digital marketing campaign. User experience (UX) is the overall feeling a user has when interacting with a website, application or digital product. It involves all aspects of user interaction. This includes…

Getting Started with ChatGPT: A Comprehensive Course on Using OpenAI’s Language Model

Artifical Intelligence3 February 2023

I. Introduction ChatGPT is a language model developed by OpenAI that is capable of generating human-like text based on its training on a wide range of topics. It can be used for a wide range of applications including chatbots, content creation, language translation and question answering. We want to show you the basics of ChatGPT…

How to Create Visually Appealing Content For Social Media?

Branding, Social Media Marketing3 February 2023

Social media is one of the most powerful tools for businesses and individuals to reach their target audience in today's digital age. Creating visually appealing content is crucial to grabbing the attention of your followers and increasing engagement with your posts. From eye-catching graphics to well-designed infographics, the way you present your content can make…

Understanding Landing Pages: An Essential Tool for Marketing

Digital Marketing, Web Design2 February 2023

Introduction to Landing Pages Marketing is a way of promoting your product or service to potential customers, with the goal of converting them into actual customers. A landing page is an important marketing tool that is specifically designed to convert visitors into leads (potential customers). A landing page is a web page specifically designed to…

Inclusive Language: How to Improve User Experience and SEO

Branding, Content Marketing, Digital Marketing10 January 2023

Why Inclusive Language Matters and How to Implement it on Your Website SEO (search engine optimisation) is probably important to you if you own a blog or a business. You also know that Google values user experience. But there is one aspect of user experience that is often overlooked: inclusive language. But why should you…

Client Marketing FAQs: Creating a Marketing Strategy – Steps and Tips for Success

Digital Marketing5 January 2023

Welcome to our Marketing FAQs! We're here to help answer any questions you may have about creating a successful marketing strategy for your business. Whether you're just starting out or looking to improve your current efforts, these FAQs should provide you with the guidance you need to succeed. We'll be covering topics like the…

Conquering Marketing Challenges: Identifying Target Audience, Crafting Message, and Maximizing ROI

Digital Marketing16 December 2022

Whenever I speak to clients I hear about concerns regarding marketing. The biggest concerns clients usually have include: Finding the right target audience and understanding their needs and pain points. Developing a compelling marketing message that resonates with the target audience. Ensuring that the marketing efforts are effective and delivering a return on investment.…

The Yacht Broker’s Guide to SEO: An Essential Handbook for Improving Your Website’s Visibility on Google and Other Search Engines

Marine, SEO13 December 2022

Introduction to SEO for yacht brokers As a yacht broker, it is important to understand the basics of SEO in order to improve the visibility of your website and attract potential clients. By implementing effective SEO strategies, you can improve the ranking of your website on search engine results pages and increase traffic to your…

Improving Your Online Visibility with Search Engine Optimisation for Yacht Brokers.

Marine, SEO12 December 2022

Understanding Search Engines and How They Work As a yacht broker, it is crucial to understand the basics of Search Engine Optimisation (SEO) in order to improve the visibility of your website and attract potential clients. First, let's define what SEO is. It's the process of improving the visibility and ranking of your website on…

Author page: Dealers League

Dealers League