Dealers League

Understanding Google’s EEAT Guidelines: A Practical Guide for Better SEO

SEO11 April 2025

What is EEAT? In SEO, Google’s EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines play a key role in content quality. Originally called E-A-T, the framework added "Experience" in 2022 to stress the value of content created by people with real involvement in a topic. This guide explains EEAT and shares clear steps to help your content…

How Google AI Overviews are crushing small websites — and what you can do about it

Digital Marketing8 April 2025

Many small and independent website owners have seen a dramatic drop in traffic—often over 70%—since Google began rolling out AI Overviews, which summarize content at the top of search results. Creators in DIY, travel, lifestyle, and cooking niches say this shift has devastated their businesses, cutting ad revenue and forcing some to shut down or…

Is Bluesky Worth Your Time?

Social Media Marketing21 November 2024

Bluesky has been making headlines recently, but is it really worth adding another social media app to your routine? The simple answer: not right now, but it might be worth reserving your username for future use. What is Bluesky, and why is it trending? Bluesky has gained traction, particularly in the UK and the…

Is Your Website Missing Out on Growth? Here’s How to Fix That with Simple Steps

SEO24 October 2024

When was the last time you looked at your website and thought, “How can I make this better?” If you’re like most business owners, keeping up with SEO trends can feel like an overwhelming task. The good news is, it doesn’t have to be. If you want to drive more traffic to your site,…

Day 13: How to Perform an SEO Audit to Optimise Your Website

SEO16 October 2024

How to Conduct a Comprehensive SEO Audit for Maximum Performance An SEO audit is a very important step in evaluating the performance of your website and identifying areas for improvement. It helps you pinpoint technical issues, content gaps, and on-page optimisation flaws that may be affecting your rankings. Today, we’ll guide you through the process…

Day 12: Tracking SEO Performance and Measuring Success

SEO9 October 2024

Learn How to Track SEO Performance and Measure Success The effectiveness of your SEO strategy can only be understood if you track the right metrics and analyse your performance regularly. Today, we’ll explore the essential SEO metrics to monitor, how to measure them, and tools you can use to ensure your efforts are paying off.…

Day 11: How to Get a New Site Indexed Faster by Google

SEO7 October 2024

Find out how to Get Your New Site Indexed Faster by Google When you launch a new website, one of the main challenges is getting it indexed by Google quickly. This process can take time, especially if certain technical mistakes are made. Fortunately, there are ways to ensure your new site is noticed and indexed…

Day 10: Developing an Effective Content Strategy for SEO Success

Content Marketing, SEO3 October 2024

A well-planned content strategy is important for your SEO success. Without it, even the most optimised content can fail to gain traction. Today, we’re diving into how to build a robust content strategy that aligns with your SEO goals and keeps your audience engaged. 1. The Importance of a Content Strategy A content strategy is…

Day 9: Boosting Your SEO with User Experience & Mobile Optimisation

SEO2 October 2024

User experience (UX) and mobile optimisation are other important components of SEO that are often overlooked. Search engines like Google to prioritise websites that offer a seamless user experience and are optimised for mobile devices. In today’s post, we’ll dive into how enhancing your site’s UX and mobile optimisation can significantly impact your search engine…

Day 8: How to Create SEO-Friendly Content That Engages and Ranks

Content Marketing1 October 2024

Mastering Content Creation & Optimisation for SEO Great content is at the heart of any successful SEO strategy. But it’s not enough to write compelling articles or posts—you need to optimise your content for search engines without compromising on quality. In this article, we’ll explore the key elements of creating content that ranks well while…

Day 7: Boosting Your SEO with Advanced Off-Page SEO Strategies

SEO27 September 2024

Off-Page SEO goes beyond backlinking. While backlinks are incredibly valuable, there are other strategies that can significantly enhance your online presence and authority. In today’s post, we’ll explore advanced Off-Page SEO strategies, including social media marketing, online brand building, and influencer collaborations, to help you stand out in your industry. 1. Social Media Marketing for…

Day 6: Off-Page SEO and Backlinking

Digital Marketing, SEO26 September 2024

In our previous post, we covered the essential elements of On-Page SEO. Now, it’s time to shift focus to Off-Page SEO, an equally important factor in boosting your website’s rankings. While On-Page SEO optimises the content and structure of your website, Off-Page SEO works externally to build credibility, authority, and trust. One of the most…

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