AI-powered search engines like Perplexity, ChatGPT, and Gemini are changing how content is found and ranked online.
Traditional SEO tactics still matter, but these platforms use different signals—many based on authority, engagement, and how well you match user intent.
If you want your content to show up in AI-generated answers, you need a focused approach.…
What Is AI Overview Optimization and Why It Matters for Your Website
If you’ve noticed those AI-generated summaries at the top of Google’s search results, you’re seeing AI Overviews in action. These summaries pull information from different websites to answer user queries — and getting your content featured there can bring in significant traffic and…
Artificial intelligence is no longer just a competitive advantage — it’s the standard. In 2025, businesses that don’t embrace AI-powered marketing and the use of AI marketing tools risk falling behind. From predictive analytics to content automation, AI is transforming how brands connect with customers, make decisions, and drive growth.
In this article, we’ll break…
What you can realistically expect from SEO — SEO benchmarks based on current data, not hype.
SEO is one of the most talked-about marketing strategies for small businesses. You’ve probably heard that it’s “essential” — but what does that actually mean? How long does it take? What kind of results are realistic? And how do…
Local SEO for Businesses: Win Clients Without Chasing Thousands of Clicks
If you run a local business in Segovia (or any city) and you’re not showing up when people search for your services, you’re already behind. The game isn’t about getting thousands of visitors—it’s about getting the right ones. People who are ready to book…
Digital Marketing in 2025 is more dynamic and competitive than ever. Staying ahead requires not just a presence, but a strategic, data-driven approach powered by the right expertise and tools. Whether you're a startup finding your footing or an established brand aiming for dominance, choosing the right digital marketing partner is critical.
After analyzing innovation,…
1. Introduction
SEO is changing fast. It’s no longer just about getting to the top of Google search results. More people are now using AI tools like ChatGPT, Perplexity, and Bing AI to ask questions, find products, and make decisions. These tools don’t always show websites like Google does. Instead, they give answers directly using…
What is EEAT?
In SEO, Google’s EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines play a key role in content quality. Originally called E-A-T, the framework added "Experience" in 2022 to stress the value of content created by people with real involvement in a topic. This guide explains EEAT and shares clear steps to help your content…
Many small and independent website owners have seen a dramatic drop in traffic—often over 70%—since Google began rolling out AI Overviews, which summarize content at the top of search results. Creators in DIY, travel, lifestyle, and cooking niches say this shift has devastated their businesses, cutting ad revenue and forcing some to shut down or…
Bluesky has been making headlines recently, but is it really worth adding another social media app to your routine?
The simple answer: not right now, but it might be worth reserving your username for future use.
What is Bluesky, and why is it trending?
Bluesky has gained traction, particularly in the UK and the…
When was the last time you looked at your website and thought, “How can I make this better?”
If you’re like most business owners, keeping up with SEO trends can feel like an overwhelming task. The good news is, it doesn’t have to be. If you want to drive more traffic to your site,…
How to Conduct a Comprehensive SEO Audit for Maximum Performance
An SEO audit is a very important step in evaluating the performance of your website and identifying areas for improvement. It helps you pinpoint technical issues, content gaps, and on-page optimisation flaws that may be affecting your rankings. Today, we’ll guide you through the process…
