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Biography
Serving as Chief Operating Officer at Dealers League, Rafael Masa plays a key role in shaping the agency’s strategic direction and operational excellence. With more than fifteen years of hands-on experience across digital marketing, web development and brand strategy, Rafael brings a rare combination of creative insight and operational rigour to every project.
His professional background spans international markets, having worked extensively with businesses across Europe and English-speaking regions. This international exposure has given him a deep understanding of how digital strategies must adapt to different audiences, industries and cultural contexts, while remaining commercially effective.
Throughout his career, Rafael has been closely involved in the full lifecycle of digital projects — from early-stage strategy and positioning to execution, optimisation and long-term growth. His experience covers areas such as SEO, content strategy, web and SaaS development, digital platforms and integrated marketing ecosystems, always with a strong focus on measurable outcomes rather than surface-level metrics.
At Dealers League, Rafael oversees operations with a clear objective: ensuring that strategy, execution and delivery remain aligned at every stage. He works closely with clients and internal teams to translate complex business goals into structured, realistic and scalable digital solutions. His approach prioritises clarity, transparency and long-term value, avoiding one-size-fits-all formulas in favour of tailored strategies built around each client’s real needs.
Rafael is particularly known for his ability to bridge the gap between technical execution and strategic vision. This allows him to guide projects with precision while maintaining a broader perspective on brand positioning, business growth and sustainability. His leadership style is collaborative and detail-oriented, fostering consistency, accountability and high standards across all areas of the agency’s work.
With a strong belief that effective marketing is rooted in strategy, not trends, Rafael continues to help businesses build digital foundations that support growth over time. His work contributes directly to Dealers League’s reputation as a partner for companies seeking clarity, structure and meaningful results in an increasingly complex digital landscape.