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Keyword Research

Day 4: How to Master Keyword Research for SEO Success

Keyword research is the process of identifying the search terms your target audience is using to find content, products, or services like yours. It’s one of the most critical steps in SEO because it ensures that your content aligns with what people are actually searching for. In today’s article, we’ll walk through the essentials of…

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Components of SEO

Day 2: Understanding the Core Components of SEO

Day 2: The Three Pillars of SEO – On-Page, Off-Page, and Technical SEO Today, we’re building on our SEO foundation by exploring its three main components: On-Page SEO, Off-Page SEO, and Technical SEO. Understanding these areas is essential for mastering SEO and improving your website’s visibility on search engines. 1. On-Page SEO On-Page SEO refers…

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Segovia e Internacional

How an Internationally Experienced Digital Marketing Company Can Revolutionise Your Local Business

Local Challenges and Global Opportunities Founded five years ago, our firm has positioned itself as a benchmark in the field of international digital marketing. Three years ago, we made the leap to the Spanish market, establishing offices in the Madrid region and in Segovia, Castilla y León. We specialise in creating tailor-made digital marketing strategies,…

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People celebrating and holding up a rainbow flag

Marketing for LGBTQ+ Businesses: A Nuanced Approach

In a world that celebrates diversity, marketing for LGBTQ+ businesses requires a well-thought, respectful, and nuanced approach. The LGBTQ+ community is vibrant and diverse, necessitating a marketing strategy that is as unique and dynamic as they are. This article unravels why a specialised marketing approach or agency is not just preferable but essential for businesses…

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