Dealers League digital marketing solutions
Digital marketing services for brands that are looking to boost visibility and increase online sales.
What is a good marketing strategy
A digital marketing strategy is a plan that shows how and your business will achieve your marketing goals via online channels like search and social media. Most strategy plans will summarise which online channels and digital marketing tactics you will use and how much you will invest in these channels and tactics.
Without the right marketing strategies, your business doesn’t have a map for achieving its goals or objectives and key results. You know what you want to accomplish, but you many business owners don’t know how. That often leads to a digital marketing campaign that fails to drive any results.
If you want to invest in digital marketing, you need to invest in a digital marketing plan.
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How to create a plan for your strategy?
- Define your brand: Outline or use your brand guidelines to define your brand. Think about your unique selling points (USPs), brand voice, and value proposition.
- Build your buyer personas: Determine who your business wants to reach with custom buyer personas. Think about user demographics, as well as what drives people and future customers to choose your company, products, and services.
- Create your S.M.A.R.T. goals: Use specific, measurable, achievable, realistic, and timely goals to guide your strategy. Think about your organisation’s short- and long-term goals for growth.
- Set your digital marketing budget: Research digital marketing pricing to build a realistic budget for your business. E.g., most businesses spend €1000 to €10000 per month on online marketing.
- Guide your strategy to success by planning your strategy: If you’re advertising, determine your ad spend. If you’re publishing content, build your content calendar.
- Campaign launch: Following your planning, launch your campaigns across channels. Ensure all your channels feature appropriate tracking information.
- Track your results: Monitor and measure the performance of your strategies by tracking their performance. Use Google tools like Google Analytics, Google Search Console, and Google Ads to keep a pulse on your strategies and their return on investment (ROI).
With these eight steps, your company will be able to launch a solid marketing strategy. If you need help creating your next marketing strategy, consider choosing our digital marketing services. Why don’t you book a marketing consultation with us?
Check out our Frequently Asked Questions if you want more information.
A marketing strategy is important for a business because it helps the business to define its target market and to communicate its value proposition to that market. It also helps the business to allocate its marketing resources effectively and to measure the success of its marketing efforts. A well-developed marketing strategy can help a business to attract and retain customers, differentiate itself from its competitors, and achieve its overall business objectives.
To create a plan for your marketing strategy, follow these steps:
- Define your brand: Outline your brand guidelines and consider your unique selling points, brand voice, and value proposition.
- Build your buyer personas: Determine who your business wants to reach with custom buyer personas. Consider user demographics and what drives people to choose your company, products, and services.
- Set your marketing goals: Use specific, measurable, achievable, realistic, and timely (SMART) goals to guide your strategy. Think about your organization’s short- and long-term goals for growth.
- Determine your budget: Research pricing for different marketing channels and tactics to build a realistic budget for your business.
- Develop your strategy: Based on your goals, budget, and target audience, create a plan for how you will use different marketing channels and tactics to reach and communicate with your target market.
- Launch your campaigns: Implement your marketing strategy across the various channels and tactics you have chosen.
- Track your results: Monitor and measure the performance of your marketing efforts by tracking their performance. Use tools like Google Analytics, Google Search Console, and Google Ads to keep a pulse on your strategies and their return on investment (ROI).
- Regularly review and adjust your strategy: As your business grows and changes, review and adjust your marketing strategy to ensure it is still effective and aligned with your goals.
- Clearly define your brand’s mission, vision, and values. This will help guide all of your marketing efforts and ensure that they are aligned with your brand’s purpose.
- Identify your target audience. Knowing who you are trying to reach will help you tailor your messaging and marketing efforts to their specific needs and interests.
- Determine your unique selling points (USPs). What makes your brand stand out from the competition? Use your USPs to differentiate your brand and attract potential customers.
- Create a consistent visual identity. This includes elements like your logo, colour scheme, and font choices. Consistency will help your brand stand out and be easily recognizable.
- Establish a distinct brand voice. This includes the tone and language you use in your messaging. This will help you connect with your audience and establish a personality for your brand.
If you want to create a successful marketing strategy, it’s important to understand who you’re trying to reach. Start by thinking about your target audience – who are they? What are their demographics like? How old are they? What gender do they identify as? Where do they live? What’s their income level and education level? And what do they do for work? It’s also helpful to consider their interests and values, as well as any problems or challenges they’re trying to solve.
To get a better understanding of your target audience, it’s a good idea to do some market research. This might include things like surveys, focus groups, online research, and customer interviews. Use this information to create detailed profiles of your buyer personas, including their goals, pain points, and objections.
Once you have a good sense of who your buyer personas are, you can tailor your marketing efforts to speak directly to them. This will help you create more targeted and effective marketing campaigns, which should result in higher conversion rates and a better return on investment.
If you want to create successful marketing goals, it’s important to make them S.M.A.R.T. Here’s how:
- Be specific about what you want to achieve. Don’t be vague – be clear and specific about your goals.
- Make sure your goals are measurable. This will help you track your progress and see if you’re on track to reach your goals.
- Make sure your goals are achievable. It’s important to set goals that are challenging, but not impossible to reach.
- Make sure your goals are relevant to your business objectives and target audience.
- Give your goals a timeline. This will help you stay on track and motivated.
By following these steps, you can create successful marketing goals that will help you stay focused on what’s most important. And remember to regularly review and adjust your goals as needed to make sure they’re still relevant and achievable.
There are a few things you should think about when deciding how much money you want to spend on digital marketing:
- What do you hope to accomplish with your marketing efforts? Do you want people to know about your brand, get more leads, or sell more products? Figuring out your goals will help you decide on how much you need to spend.
- Who are you trying to reach with your marketing? Knowing who your audience is will help you choose the best channels and tactics, which will affect your budget.
- How much are your competitors spending on digital marketing? If they have a big budget and you have a small budget, it might be tough to compete.
- How much time and money do you have available for digital marketing? Your budget should be based on what you can afford.
- Is your industry very competitive? Some industries are more competitive than others, and you might need to spend more money to be effective.
It’s usually a good idea to start with a smaller budget and increase it as you figure out what works and what doesn’t. This way, you can be more flexible and make changes as needed.
Here are some ways to keep track of how well your marketing strategy is working:
- Set up tools to measure your results: You can use programs like Google Analytics to see how much traffic your website gets and how many sales or other conversions you get. You can also use social media analytics to track how your social media campaigns are doing.Learn more about Google Analytics 4.
- Use special links to see how many clicks you get: If you’re promoting your marketing through email or social media, use special links that only work for that promotion. That way, you can see how many clicks each campaign gets.
- Test different versions of a campaign: Set up two different versions of a campaign and see which one does better. This will help you figure out what works and what doesn’t.
- Ask people for their opinions: You can use surveys or polls to ask your customers and website visitors what they think of your marketing. This can help you understand what they like and don’t like.
- Keep track of what people are saying about your brand: You can use tools like Google Alerts to see when your brand is mentioned online. This will help you see how people are reacting to your marketing.
By tracking your results, you can see what’s working and what’s not, and make changes to improve your results.
If you’re looking for help creating a marketing strategy, look no further! Dealers League is here to help. Our team of experts has the knowledge and experience to help you create a marketing plan that will drive results for your business. We understand that creating a marketing strategy can be overwhelming, which is why we’re here to take the burden off of your shoulders.
If you’re ready to take the next step in growing your business, don’t hesitate to contact us. We’ll work with you to understand your business goals and develop a customised marketing strategy that will help you achieve them. So don’t wait, reach out to us today and let’s get started!
