Digital Marketing

Outline or use your brand guidelines to define your brand. Think about your unique selling points (USPs), brand voice, and value proposition.

Determine who your business wants to reach with custom buyer personas. Think about user demographics, as well as what drives people and future customers to choose your company, products, and services.

Use specific, measurable, achievable, realistic, and timely goals to guide your strategy. Think about your organisation’s short- and long-term goals for growth.

Research digital marketing pricing to build a realistic budget for your business. E.g., most businesses spend €1000 to €10000 per month on online marketing.

If you’re advertising, determine your ad spend. If you’re publishing content, build your content calendar.

Following your planning, launch your campaigns across channels. Ensure all your channels feature appropriate tracking information.

Monitor and measure the performance of your strategies by tracking their performance. Use Google tools like Google Analytics, Google Search Console, and Google Ads to keep a pulse on your strategies and their return on investment (ROI).