Day 2: Understanding the Core Components of SEO – and How Your Business Can Use Them to Grow
Welcome to Day 2 of our SEO journey. Today we’re digging into the three core components of SEO: On-Page SEO, Off-Page SEO, and Technical SEO. But this time, we’re going beyond definitions — you’ll also learn how each component can help your business attract more customers, and what you can do if you want expert support.
If you’d like a quick check of how your business is performing across these three areas, you can request a professional SEO review here:
👉 https://dealersleague.com/contact/
1. On-Page SEO
On-Page SEO focuses on everything you can optimise directly on your website: content, structure, layout, and HTML elements. When done well, it makes your pages clearer for both users and search engines.
Key elements of On-Page SEO
• Keywords
Well-researched, relevant keywords help search engines understand the purpose of each page. The right words in titles, headings, and content make a huge difference.
• Meta tags
Your meta title and meta description should be clear, concise and written to encourage clicks. They are often your first impression in Google.
• Header structure
Headings (H1, H2, H3) help guide both readers and Google through your content. A clean hierarchy shows professionalism and improves readability.
• Internal linking
Internal links help search engines understand your site structure and guide users to the right pages.
If your internal structure needs improvement, we can help strengthen it:
👉 https://dealersleague.com/marketing-digital/
• Image optimisation
ALT text, compressed images and descriptive filenames improve accessibility and loading speed.
If you want us to review the On-Page SEO of your website and highlight opportunities, just send us your URL here:
👉 https://dealersleague.com/contact/
2. Off-Page SEO
Off-Page SEO builds the trust and authority your website needs to rank competitively. It focuses on signals coming from outside your site.
Key elements of Off-Page SEO
• Backlinks
Quality backlinks from reputable websites tell search engines that your site is valuable and trustworthy.
• Social signals
Likes, shares and social engagement won’t directly affect rankings but they do help increase visibility and traffic — which does support SEO.
• Brand mentions
Even unlinked mentions strengthen your authority and brand recognition.
Off-Page SEO often requires collaboration, outreach and strategic content — it’s not something that happens by accident.
If your business wants to build online authority faster, we can help you with a practical Off-Page plan.
👉 https://dealersleague.com/search-engine-optimisation/
3. Technical SEO
Technical SEO ensures that search engines can crawl, understand and index your website properly. It’s the foundation of all SEO work — if this part fails, everything else falls apart.
Key technical factors
• Site speed
A slow website increases bounce rates and damages your ranking.
Check your performance here:
👉 https://pagespeed.web.dev/
• Mobile optimisation
With Google’s mobile-first indexing, your mobile version matters more than your desktop layout.
• Crawling and indexing
Tools like Google Search Console help you detect indexing issues, broken pages, and crawling errors early.
• HTTPS security
Security is a ranking factor — every professional website must have SSL in place.
• Structured data
Schema markup helps search engines interpret your content and can unlock rich results.
If you’re not sure whether your site meets Google’s technical standards, we can run a full audit for you.
👉 https://dealersleague.com/contact/
4. Local SEO (Bonus)
If your business operates in a specific locality or serves nearby customers, Local SEO is essential.
Key elements of Local SEO
• Google Business Profile
Keep your profile updated, with the right categories, opening hours and regular posts.
• NAP consistency (Name, Address, Phone)
Your details must be identical across all directories.
• Local keyword optimisation
Terms like “digital marketing agency in Segovia” or “SEO services Spain” help you appear in local search results.
5. How Your Business Can Apply These SEO Components
Understanding the components is one thing.
Applying them strategically to grow a business is where the real results happen.
Here’s how companies typically approach it:
Step 1 – Start with a full SEO audit
It’s essential to know what’s slowing your website down.
👉 https://dealersleague.com/servicios-seo/
Step 2 – Fix technical issues first
Without stable technical foundations, SEO won’t work.
Step 3 – Improve your content
Refresh old articles, strengthen weak pages and optimise headings.
Step 4 – Build authority
Secure relevant backlinks, publish strong content and improve brand visibility.
Step 5 – Track progress monthly
SEO is long-term — small monthly improvements turn into big changes over time.
If you’d like us to help you apply these steps, you can request a consultation here:
👉 https://dealersleague.com/contacto/
6. Common SEO Mistakes Businesses Make
These issues come up again and again:
- Slow, outdated websites
- Too many unnecessary plugins
- Weak content or thin pages
- No internal linking strategy
- Poor site structure
- Writing for algorithms, not users
- No long-term SEO plan
- Not tracking performance
One or two of these can be fixed easily.
If you recognise many of them, it’s worth booking an audit.
FAQ – Added to Capture Long-Tail Searches & Increase SEO Visibility
What are the main components of SEO?
The three pillars are On-Page SEO, Off-Page SEO and Technical SEO.
Which component is most important?
None of them work alone. You need balance between all three.
How long does SEO take to show results?
Anywhere from 2 to 6 months, depending on your competitiveness and the health of your website.
Do small businesses need SEO?
Yes — especially if you want more customers without paying for ads every day.
Conclusion
Understanding these three core components—On-Page SEO, Off-Page SEO, and Technical SEO—is the foundation of a successful SEO strategy. By mastering these pillars, you’ll set yourself up for long-term growth and improved search engine rankings.
Tomorrow, we’ll dive deeper into how to measure and track your SEO performance to ensure you’re making progress. Keep up the great work on your SEO journey!
If you’d like expert help applying these principles to your own website, you can request an SEO audit or strategy session here:
👉 https://dealersleague.com/contact/
