As the Owner and Founder of Dealers League, Michael leads the agency with a visionary approach, blending over a decade of design and marketing expertise. His leadership has been instrumental in establishing partnerships with industry giants such as American Express, Crunch, and Friday Media Group
Owner and Founder of Dealers League
Biography
As the Founder and Owner of Dealers League, Michael Knysok leads the agency with a clear, long-term vision focused on design-led strategy, brand clarity and measurable digital performance. With over a decade of experience across design, digital marketing and brand development, Michael has built Dealers League as a strategic partner for businesses seeking more than surface-level marketing solutions.
Michael’s background sits at the intersection of creative direction and commercial thinking. Throughout his career, he has worked closely with brands to translate complex ideas into clear, effective digital experiences, always prioritising usability, consistency and brand integrity. His approach combines strong visual sensibility with a deep understanding of how design and marketing directly impact business outcomes.
Under his leadership, Dealers League has established trusted partnerships with internationally recognised organisations such as American Express, Crunch, and Friday Media Group. These collaborations reflect Michael’s ability to position the agency as a reliable, high-standard partner capable of delivering work at enterprise level while maintaining a flexible, hands-on approach.
Michael plays an active role in shaping the agency’s direction, ensuring that every project aligns with its core principles: clarity, strategy and execution without unnecessary complexity. He is closely involved in defining brand standards, guiding creative direction and maintaining consistency across all client touchpoints.
Known for his calm, focused leadership style, Michael fosters a culture of quality, accountability and continuous improvement within the agency. He values long-term relationships over short-term wins and believes that strong brands are built through thoughtful design, strategic decision-making and disciplined execution.
At Dealers League, Michael continues to push the agency forward by refining its positioning, expanding its capabilities and building partnerships that support sustainable growth. His leadership has been fundamental in establishing Dealers League as a respected digital agency for brands looking for clarity, structure and lasting impact in an increasingly competitive digital landscape.