They come in response to the actual needs that web users have at a given time. Those needs can address anything from making the exploring the web more useful, more enjoyable, or more comfortable.

When the world outside is undergoing changes that can make everyday life more difficult or less predictable, people look for stability and balance. That is what our world looks like at the moment, and the desire for a greater sense of stability and calmness is what we see reflected in web design trends nowadays.

Most commercial web designs address three basic objectives: attracting visitors, engaging them with the content, and getting them to convert. Engaging visitors involves getting and holding their attention, and there are right and wrong ways to go about it.

One very good way is to make key elements look interactive — like making a button look like it’s begging to be clicked, instead of looking like any other flat object on a flat surface; or like making a design element change or animate when a visitor hovers over it.

We design our clients’ websites with the latest web design trends, and help them capture the attention of consumers looking for cutting-edge brands. Check out the re-design for Communicate Video Productions. They help their clients build brands, tell stories, and instruct and educate their audiences through the most compelling online medium there is – digital video production. They are a full-service video and animation agency and we are very happy to have them as one of our clients.