What is the problem with your website?
Your company website is a reflection of you and your business. You don’t just want people to visit the site; you want them to stay and look at it.
Therefore your website’s appearance can make or break a transaction.
If it isn’t attractive, up-to-date or user-friendly, consumers will be quick to look elsewhere. You need your site to both make a great impression on potential customers and provide an easy and satisfying user experience (UX).
Modern websites can feature a lot of flashy visual features designed to impress visitors.
While it may be tempting to implement loads of these “design enhancements,” these annoying features may intimidate consumers or make it difficult for them to navigate your site.
If you have a high bounce-rate, as in people leaving your site too quickly, you will find it difficult to gain a dedicated following.
The design of your site could be the problem here, especially if you have not updated it in quite some time. If you are not generating the traffic you need, read these crucial reasons people could be leaving your site.
1. The design is over-complicated
When people visit your page, they want all the information they need, and they want it fast. If the design of the site is busy, they won’t be able to find what they need.
The usability of the site has a massive impact on whether people stay or go. If someone can’t figure out how to use a site, they will find another page to look at instead. If the layout is confusing, you will lose clients.
I see quite a few websites nowadays that still use background videos that autoplay. The problem hereby is that consumers get easily distracted by this and won’t find what they are actually looking for. My advice would be therefore to remove those videos and distractions and enhance the customer journey.
I suggest a search function, simple call-to-action buttons and a clear menu structure above the fold of the site.
You might want to check the following link to see current trends in web design.
2. Too Many Calls To Action
This leads us to the next point.
When your site has too many calls to action, customers get confused on where they need to click next. Instead of being persuaded to click on your buttons, many will simply become annoyed and leave.
My suggestions is to have one big call to action per visible screen. Have one call-to-action disappear before the next one shows to the user.
Some good examples of how to use and place your CTA’s can be found here.
3. There are too many pop-ups
It’s helpful to have pop-ups, especially to let visitors know they can talk to someone or ask a question, but when it keeps appearing on every page or with every scroll, visitors start to get frustrated, especially when using a mobile site.
Try to limit these and find another way to let them know you are there for them.
You might think that pop-ups are an excellent way of generating an extra revenue stream for your company. While it might make you money, it can be an issue for users.
People associate pop-ups and too many adverts with viruses and malware, so they stay well clear of these sites or might even get annoyed as they feel forced to leave their information on your website.
Hint: Use sponsored content to generate revenue and cut down on ad space. This will generate additional revenue for you and your business.
4. ‘Surprise’ Interactions
You start reading or scrolling, and then you’re hit with an advertisement, graphic, video or mailing list sign-up form. Not only do these interactions disrupt users, but they also feel pushy and borderline scammy.
While driving conversions and engagement is a key goal of many websites, interrupting users with automatically triggered content and surprises is a major point of UX friction.
5. You use a standard WordPress theme
If you don’t have a bespoke site or you have downloaded a free WordPress theme, it will show. You might think that people don’t pay close attention to the style of the site, but they do.
It is always better to have a tailor-made site, rather than one the users have seen a thousand times before now. It will make the user believe that you don’t invest in your business.
You want to stand out from your competitors.
6. It is not a responsive site
Users no longer view sites only on their laptops or computers. Nowadays, people use their phones and tablets to browse the web. If your site is not responsive (i.e. it is not tablet or phone ready), it will put users off. You need a flexible site, which users can view no matter what device they use.
Try avoiding the creation of too many pages and too much content per page. “Concise” is the keyword when it comes to professional websites.
For most companies, mobile traffic has already taken over desktop traffic, with the mobile traffic percentage still growing. If you are just starting a new website, you should make it for mobile devices primarily and try keeping it desktop-friendly as well.
7. Your links redirect the user
There are many reasons you might want to redirect users to a different page or, indeed, an advert.
Avoid doing so wherever possible.
When users click a link, they want to go to a particular page. They will not like the fact that you are wasting their time with redirects and advertising.
Hint: Avoid redirect links wherever possible.
Check that all your links are working and I suggest to use the following tools:
8. It takes too long to load the site
While appropriate images are important for a professional website, you need to be sure to avoid large-file-size images and, sometimes, sliding images. A slow-loading site may cause visitors to quickly click away.
Having a million different effects and extras might make your site look intriguing, but what does it do to the load-time? You might have super fast internet, but not all your customers will have the same. If it takes more than a few seconds or so to load a site, people will not wait around, and you will lose their interest.
The general design of a website is extremely important when it comes to gaining traffic. If you want to be a success, you need to ensure that you don’t make any of the mistakes mentioned above.
Let’s check your page speed here with Google Page Speed Insights:
9. Aggressive Chatbot Messages
One of the biggest things customers look for in a good digital experience is quick resolutions and response. With the introduction of AI chatbots, an automated tool that gives the impression of talking to an actual customer service person in real time, AI can deliver that experience in real time.
Chatbots can use terms to seem more “human-like” and can answer basic questions, track and fulfill orders and help solve simple issues.
Facebook messenger has integrated the chatbot feature for company Facebook pages to help improve customer service for businesses. These bots can be available 24/7 and can reduce call wait time for customers. Let’s get started with your Facebook Marketing.
Chatbots have lots of applications—many of them good ones.
But be careful in how you use them.
What you think may help your website seem more intuitive, helpful and personal may leave your visitors unhappy on a cluttered website with messages that are robotic.
10. Autostart Audio
Having the sound on with any video content or pop-ups can create a horrible user experience. Imagine opening up a site not knowing your sound is on full blast and having someone blare a message that your family, friends or co-workers hear.
With 85% of online videos consumed without sound, it’s vital to avoid disrupting your user’s experience and implement subtitles and sound off by default.
11. Too Much Text
Get to the point, keep it simple, avoid industry jargon and buzzwords, and let us know what you do, why we should care and how to get more details if wanted.
Authentic content is indispensable for good SEO and search engine ranking. When published regularly and includes the right keywords, it can boost engagement, increase traffic, show your product’s value, and maximize sales.
Quality content is vital if you want to:
- Communicate your unique value proposition (UVP)
- Establish authority
- Foster relationships with customers
- Raise brand awareness
- Drive revenues via social selling.
This is why we have been dedicated to providing our customers with mobile responsive, search engine optimized websites that look great and function exceptionally well. In doing so, we work tirelessly to ensure that our clients are driving as many new customers to their website as possible; generating new business and more sales.
Get in touch and find out what we can do for your business.
Michael is the CEO and Co-Founder at Dealers League Ltd. He helps clients find the subject and medium that best fits their unique identity, and then produces high-quality content that meets their objectives. His specialties include digital media, consumer behavior, brand awareness, and omnichannel marketing campaigns.