Estrategia
- Alineación de marca
- Definición de audiencia y casos de uso
- Estrategia de merchandising corporativo y employer branding
Producto
Cada artículo se elige por su calidad, comodidad y coherencia con la marca.
- Camisetas y sudaderas
- Gorras y accesorios
- Tazas y artículos de oficina
Suministro y Producción
- Calidad y acabados consistentes
- Control de color y tallas
- Producciones cortas y medias
- Volúmenes preparados para eventos y uso corporativo
Metodología
Coordinación de diseño
Gestión de producción
Control de calidad
Planificación de entregas
¿Cómo convertimos el branding en merchandising corporativo con sentido?
Comenzamos aclarando quién eres, qué representas y cómo debe expresarse tu marca en formato físico.
Desde el tono de voz hasta la coherencia visual, todo parte de una base sólida.
Equipos internos, eventos, onboarding, clientes o partners: el merchandising solo funciona cuando el propósito está claro desde el inicio.
Elegimos productos que las personas realmente quieren usar, priorizando comodidad, durabilidad y calidad percibida.
El branding se aplica con equilibrio y precisión: nunca estridente, nunca genérico.
Definimos cantidades, plazos y formatos que se ajustan a tus necesidades, sin excesos ni desperdicios innecesarios.
Desde la producción hasta la entrega final, nos aseguramos de que el resultado se ajuste a la visión original.
El merchandising bien planteado mejora con el tiempo.
Analizamos el feedback y el uso real para optimizar futuras producciones y tomar mejores decisiones.
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