Storytelling vs. Marketing
Digital marketing is a major component to get your brand known by a wider range of people and potential clients.
When you promote your business, you are promoting the idea of sales increment but when you are promoting yourself as a brand, you are promoting the bond between you and your targeted audience.
It’s not that promoting your business is not important but rather promoting your personal brand is equally important.
Storytelling must be a part of your Marketing Strategy
The stories that you are conveying must be real and based on your own experiences because the more people relate to you the more they trust you.
As it is very competitive now, you need to know these following useful tips to maximize your digital marketing. Here is what you need to do to optimize your digital marketing.
1. If you are unsure what to do then you should ask for help
You cannot do all the marketing work for yourself. Why not leave it to the professionals and get some help? Speaking about professionals, there are a lot of agencies on the market that offer marketing services and it can be quite difficult to decide which agency to choose.
If you are unsure then why not get in contact for a free consultation?
2. Search Engine Optimization (SEO)
Using Search Engine Optimization (SEO) to top rank your website is the most proven way to maximize digital marketing. Even if you stop using it for a certain reason, the rank of your website will not drop immediately.
Content is King
The text structure is important for SEO as Google will rank you higher when the content is structured clearly.
In order to have a clear structure of your website’s text, you need to focus on your headings, the first paragraph and the first sentence of each paragraph.
People scan a text and if the first part of a new paragraph doesn’t seem interesting to the reader they will skip to the next.
Try to include the essence of the content in the opening to attract your reader to keep on reading.
Same goes with headings as they are indicators of the content of each paragraph and the reader uses those heading and subheadings to decide whether this is of any interest to them.
It is also helpful for search engines to understand what the text is about.
To finish with this first advice, tell you that, when creating the structure of the Headings, you must take into account both the design and the SEO.
As mentioned, the headlines are a very important point for SEO:
They help in the structure of information on the web so that Google knows which keywords are relevant to you and your business, and help users to understand better and faster what your website is about and what you will find in it.
The Search Engine Results Page
This is the list of pages returned by Search Engines for a certain keyword or phrase a user asked.
No longer is organic ranking the best way to increase your traffic as there are so many other features that sites like Google have introduced which are distracting the users from the organic list.
These features are called SERP features and include things like featured snippets, knowledge panels, and local packs.
When a user searches, these features are breaking up the results and providing other options that can be clicked on – reducing the likelihood of your high ranking result showing up.
With the increase in these, it is important that you are aware of how to manage this.
To get around this trend, you’ll need to monitor which features show up when your keywords are entered and also track how you rank with these features.
There are some applications that can help you with this so make sure to stay on top of this trend.
What changes can we expect in 2019 in regards to SEO?
- Google will make improvements to their content analysis and truly understand the content of a website.
Therefore you should focus on providing answers to client’s queries and most importantly write quality content.
- Brands are more and more important.
Focus on your brand and showcase yourself as a thought leader in your field of expertise.
- Speed up your site or fall down
Compare your website loading speed to one of your competitors. If yours is slower than this means that they will rank above you.
- Mobile first
Mobile optimization and Google algorithms will check for mobile first and as I heard, only.
Even though you might see in your analytics report that most of your clients come and visit your site from the desktop. Google is not interested. So make sure that your site is optimized.
A little recap of upcoming trends:
“You need a website that is fast, technically flawless and has high-quality content.
It needs to be supported by a brand that offers high-quality products and services and ensures that you have a different strategy for different platforms, e.g. Voice Search.”
3. Use Social Media
Not only SEO can you use to optimize digital marketing, but also social media. As people nowadays are obsessed with social media, you can benefit from it by reaching out to potential customers.
The first thing to do is to create social media accounts for business on Facebook, Instagram, Twitter, etc. to market your products.
One of the biggest things customers look for in a good digital experience is quick resolutions and response. With the introduction of AI chatbots, an automated tool that gives the impression of talking to an actual customer service person in real time, AI can deliver that experience in real time.
Chatbots can use terms to seem more “human-like” and can answer basic questions, track and fulfill orders and help solve simple issues.
4. Engage More in Online Relationship
When people buy products, they often make a testimony about them while mentioning the brand or the company. You can use this to engage more with people who leave their responses and comments about your products.
If the comments are bad or false, take the chance to clarify or correct it in a proper manner to win your customers’ hearts.
Do you prefer generic or personalized content?
The answer is always: Personalized content!!!!
Nobody wants to be one of many but wants to be treated like an individual. Let’s use this for our marketing strategy and deliver content depending on the clients’ needs and interests.
The goal is to communicate with your customer on a personal level and present information which is relevant to them.
How can you achieve this?
Make the content and the experience of the page the customer visits depending on their past behaviors and preferences.
This can be done by showing similar and related content depending on what your visitor has consumed during their visit to your site.
5. Google Adwords
Apart from SEO and social media channels, you can also use Google Adwords to promote your website.
6. Put short videos in your marketing campaigns
As people are often more visual, you can take that as an advantage. Videos stay longer in people’s mind rather than texts and images.
Therefore, you should post short-duration videos on your social media channels and website.
Moreover, adding videos on blog posts is rated higher, thus, it helps to boost your posts’ rank. Make sure to add brief videos only, at least less than one minute. Long videos will make people bored.
7. Create a marketing blog and update it frequently
Make sure you update your websites and keep being as informative and educative as possible.
It does not have to be promoted as long as it is relevant to the website’s niche.
While you promote your products and services, educate your readers with informative posts.
Michael is the CEO and Co-Founder at Dealers League Ltd. He helps clients find the subject and medium that best fits their unique identity, and then produces high-quality content that meets their objectives. His specialties include digital media, consumer behavior, brand awareness, and omnichannel marketing campaigns.