Traditional or Digital Marketing?
Marketing whether it is Traditional or Digital Marketing changes so fast that it seems difficult for some to keep up with the trends.
A business that doesn’t adapt to those changes might be losing out on great opportunities.
Every company’s story is different and so will be yours. To stand out from the crowd and get ahead of your competitors, you need to market your products and services in the best way possible.
When I consult businesses on their marketing strategies, I advise on a combination of traditional and digital marketing techniques.
Our consultations start with an initial analysis of the business which includes the following:
- Analyze and evaluate your marketing strategies, activities, goals, and results.
- Overview of your company:
- Describe your marketing goals and objectives (e.g. increase company visibility, increase audience size, differentiate from the competition, generate quality leads or increase usage within existing customers.
- Current customer and buyer persona
- Preferred target customers
- Describe services
- Past Marketing Encounters
- Begin to Outline a Communication Plan. Begin to list current and future media sources as well if costs are fixed annual costs, and what funds are available for new efforts.
With this, we can then create a roadmap to achieve your marketing goals. Adjustments can be made along the way as changes might occur in sales, target groups or development of new products and services.
But what makes the difference between traditional and digital marketing and what is the right balance when combining those approaches?
Traditional marketing incorporates many forms of advertising and marketing. It’s the most recognizable type of marketing, encompassing the advertisements that we see and hear every day. Traditional marketing has many forms which include items such as printed ads in newspapers, business cards, and brochures or commercials on television or radio.
Digital marketing is the type of marketing that uses digital technologies to promote products and services. Examples of digital marketing include; website marketing, YouTube and social media marketing.
When you promote your business, you are promoting the idea of sales increment but when you are promoting yourself as a brand, you are promoting the bond between you and your targeted audience.
It’s not that promoting your business is not important but rather promoting your personal brand is equally important.
Storytelling must be a part of your Marketing Strategy
The stories that you are conveying must be real and based on your own experiences because the more people relate to you the more they trust you.
Let’s dive a little deeper into the differences between traditional marketing and digital marketing.
Digital Marketing Is Engagement With Your Customers; Traditional Marketing Is A Presentation
The most important aspect of a successful digital marketing strategy is great customer experience. When the content is relevant to the user, they are more likely to convert and become recurring customers and have brand loyalty.
AI is constantly collecting, analyzing and interpreting data to get smarter at utilizing it. With new algorithms, all the time, accuracy of customer journeys will get more efficient and help determine sales forecasting and ROI so that your business can provide the best experience for customers and right tools to help your business succeed.
Compared to traditional marketing, digital media enables your business to communicate and keep your customers engaged. This way your business is able to identify expectations through personal interactions.
- Traditional Marketing Is Directed At The Masses; Digital Marketing Is Personalized
In traditional marketing, companies aim their products at a broader customer base rather than a segment or a niche.
Companies that focus only on 1-on-1 marketing at the expense of mass marketing have lost a significant market share.
Digital marketing, on the other hand, enables your business to retarget website visitors by placing personalized advertisements in front of them.
- Digital Marketing Is The Future
Depending on the niche or marketplace, some companies can only rely on traditional methods to promote their products.
Digital marketing is the future, whether you are in business to business marketing (B2B) or business to customer marketing (B2C).
Do you master those Marketing Trends for 2019?
Consistently generating qualitative and engaging content. Do you understand the needs of your clients and become the person they can rely on?
Deliver on your promised product or service and build a brand through quality content.
Reach broader audiences by telling your story and responding to people’s needs in the clearest and compelling ways.
We are here to help you create engaging content as an essential part of your digital marketing strategy.
Start adding value, showing credibility and building trust today!
It will play an important role in marketing and has been estimated by many to be responsible for over 50% of all search queries by 2020. Get an advantage over competitors by incorporating voice-based search technology.
AI is already driving almost everything we do across many systems!
In 2019 and beyond, businesses that incorporate these technological advancements in their campaigns to deliver a real and user-friendly experience will enjoy large market shares.
Incorporating live videos:
It is becoming increasingly apparent that the best way to reach your audience or communicate with them is by using live video.
It helps to build real relationships with your clients and supports brand loyalty because the connection it helps to build is stronger and deeper than what any newsletter or email marketing campaign can achieve.
It’s all about creating valuable experiences for your clients and customers.
How can we help?
Are you looking for the best B2B marketing strategies?
Dealers League is a marketing and design agency based in Brighton and Plymouth.
With all the fancy gobbly goop terminology going around in the marketing world today, we try to keep things simple.
You tell us your business goals, we tell you how we can help you achieve them.
In case you are after something specific, here is what we offer:
- Inbound Marketing
Talk to us today and let Dealers League create your beautiful experience.
Michael is the CEO and Co-Founder at Dealers League Ltd. He helps clients find the subject and medium that best fits their unique identity, and then produces high-quality content that meets their objectives. His specialties include digital media, consumer behavior, brand awareness, and omnichannel marketing campaigns.