What can you improve on your website? Find it out with these Web Design Tips
There are a few things that can help you improve your
Your company website is a reflection of you and your business.
You don’t just want people to visit the site; you want them to stay and look at it. If you have a high bounce rate, as in people leaving your site too quickly, you will find it difficult to gain a dedicated following.
The design of your site could be the problem here, especially if you have not updated it in quite some time. If you are not generating the traffic you need, read these crucial reasons people could be leaving your site.
Your website is not about the products you sell, the services you provide, or the information you share.
It’s about the people who visit it and their needs. It is your job to make those prospects convert to paying clients.
But before you can do that, you have to keep visitors on your website for long enough to gain their interest. And that means not scaring off your prospects with features that are annoying or, that could make you look unprofessional.
With all the web-design elements available today, it’s easy to lose sight of what will work best for your target audience. However, once you shift your focus to serving your visitors instead of your own needs, avoiding these features becomes much easier.
Here are five website features that could be working against you:
1) Aggressive pop-ups:
You might think that pop-ups are an excellent way of generating an extra revenue stream for your company. While it might make you money, it can be an issue for users. People associate pop-ups and too many adverts with viruses and malware, so they stay well clear of these sites or might even get annoyed as they feel forced to leave their information on your website.
Hint: Use sponsored content to generate revenue and cut down on ad space. This will generate additional revenue for you and your business.
Pop-ups come in all shapes and sizes. Some are intended to persuade visitors to interact with your call-to-action (“Sign up for our newsletter” or “Take our survey”), while others are paid advertisements to bring in some extra income. Pop-ups are quite bothersome, especially if they appear on every page and if they are difficult to get rid of. Expect to lose visitors if they have to spend more time closing pop-up windows than exploring your content.
2) Translation plug-in:
Translating your website into other languages is a smart business move if you are looking to expand internationally. It makes your products or services available to more people in more places and may very well increase your sales and online success.
While it may seem like a translation plug-in or machine translation service will save you time and money, think twice before taking action. Machine translation systems are great at getting the gist of a text, but often skew the meaning. To avoid embarrassing mistakes that scare off global customers, make sure you hire a professional translator who can perfectly craft your message for your audiences abroad.
Content is King!
Authentic content is indispensable for good SEO and search engine ranking. When published regularly and includes the right keywords, it can boost engagement, increase traffic, show your product’s value, and maximize sales.
Quality content is vital if you want to:
- Communicate your unique value proposition (UVP)
- Establish authority
- Foster relationships with customers
- Raise brand awareness
- Drive revenues via social selling.
3) Autoplay video:
It’s happened to every Internet surfer out there. They arrive at a new website and an unfamiliar voice or loud music blasts through their speakers. They frantically stop the video, rub their sore ears, shake their fist at the screen and close the tab. Video may be all the rage right now, but the secret lies in knowing how to use it effectively. Autoplay videos—whether for informational purposes or to bring in revenue from advertisers—are annoying and will often push visitors away from your site. If you plan on using video on your website, add a prominent play button instead of having it autoplay. Let users decide whether they want to watch the video instead of deciding for them.
Here is how we do it on our own blog:
When people visit your page, they want all the information they need, and they want it fast. If the design of the site is busy, they won’t be able to find what they need. The usability of the site has a massive impact on whether people stay or go. If someone can’t figure out how to use a site, they will find another page to look at instead. If the layout is confusing, you will lose clients. I suggest a search function, simple call-to-action buttons and a clear menu structure above the fold of the site.
If you don’t have a bespoke site or you have downloaded a free WordPress theme, it will show. You might think that people don’t pay close attention to the style of the site, but they do. It is always better to have a tailor-made site, rather than one the users have seen a thousand times before now. It will make the user believe that you don’t invest in your business. You want to stand out from your competitors.
4) It is not a responsive site
Users no longer view sites only on their laptops or computers. Nowadays, people use their phones and tablets to browse the web. If your site is not responsive (i.e. it is not tablet or phone ready), it will put users off. You need a flexible site, which users can view no matter what device they use.
So, make sure your website is responsive. Responsive websites include all the same content and information on any device used to access them, but the display changes automatically based on the size of the viewer’s screen.
You can check if your website is responsive with Google’s Mobile-Friendly Test. Test how easily a visitor can use your page on a mobile device. Just enter a page URL to see how your page scores.
5) Loading times:
Having a million different effects and extras might make your site look intriguing, but what does it do to the load-time? You might have super fast internet, but not all your customers will have the same. If it takes more than a few seconds or so to load a site, people will not wait around, and you will lose their interest.
Check out your own site on PageSpeed Insights and see what you need to improve. PageSpeed Insights analyzes the content of a web page, then generates suggestions to make that page faster.
The general design of a website is extremely important when it comes to gaining traffic. If you want to be a success, you need to ensure that you don’t make any of the mistakes mentioned above.
This is why we have been dedicated to providing our customers with mobile responsive, search engine optimized websites that look great and function exceptionally well. In doing so, we work tirelessly to ensure that our clients are driving as many new customers to their website as possible; generating new business and more sales.
Whether you are a freelancer or you own a multi-million-dollar company, all you have to remember is this: make your website for your clients, not for yourself.
Get in touch and find out what we can do for your business.
Let’s build something together and realize your dream of a website that stands out from the crowd.
Get in contact today for a free demonstration of our new product which has been developed with your needs in mind.
Michael is the CEO and Co-Founder at Dealers League Ltd. He helps clients find the subject and medium that best fits their unique identity, and then produces high-quality content that meets their objectives. His specialties include digital media, consumer behavior, brand awareness, and omnichannel marketing campaigns.